Why Email newsletters should be a part of Digital Marketing.

Also, considering ‘Email Newsletters’ has a part of Digital Marketing strategy is always an excellent Idea. But why Digital Email Marketing? Because  it provides you with a direct link between you and your audience – both your existing customers and potential new prospects. Its often a myth that ‘No one uses email marketing or email newsletters any more’, but the reality is quite striking. If newsletters are sent in the right way with the relevant and attractive content then it can cause miracles! If you concentrate your email marketing efforts on creating something of value and something interesting then most people will actually look forward to your newsletter, and you’ll see your open rates take off.

Are you still postponing the decision of including Email Newsletter in your marketing Strategy? So here’s top 3 reasons why Email newsletters are awesome:

• Segmenting, targeting, and tracking : The concept of Email Marketing got impetus 25 years ago, email marketing is not only impactful but also provides many essential features. One of the valuable feature is A “master list” containing all your subscribers, which helps you to create sub-lists that contain,, customers who have purchased a specific product, or people in a certain geographic area, etc. Apart from this,A Mailclimp - the ability to segment your newsletters into different “types” of customers. It is obvious that segmented email newsletters have more chances of conversion than unsegmented one. Thes features also allow to track the performance of particular newsletters at particular geographical area or particular grooup of customer.
• Newsletters help to engage customers on social media platforms: Is your business engaged with social media as well? If yes, then you are at the right track of fetching more digits of profits! Attractive newsletters are the perfect medium to increase the number of followers on the social media portals and promote on the higher level. Social media is just not about posting certain things and gaining ‘likes’, it’s about spread the word of your brand organically in their mind. Social media can be utilized to engage customers into various contests and Polls or other activities and then seamlessly drive them to the campaign.
• Boost sales: Though first time purchases are very essential, but assuring that the customer is repeatedly purchasing the product or service models your profit structure. Repeat sales are an excellent element of any successful startup’s business plan, and what’s the better way to assure repeat sales than reaching out directly to people who have already purchased the product or services ? And if a startup is  launching a new product or service, then no one can be better than your exisiting clients. Newsletters allows to induct  new sales by offering referral codes for customers to share with their friend, coupon codes, vouchers and discounts.

As an entrepreneur or an aspiring entrepreneur, its way important to understand how things are changing rapidly and how you can utilize these changes in an optimal way