5 Strategies Every Email Marketer Should Use
After collecting an email list of potential customers from your squeeze page efforts should be made to build a relationship with them. Email based marketing is a terrific way to quickly grow an online business provided it is done correctly. Read more to discover 5 strategies you'll want to implement to make your email marketing campaign as effective as possible.
Once contact information has been collected from a squeeze page the stage is now set for the email marketer in you to go to work. Email based marketing is one of the fastest ways to grow an online business. Promoting to an email list of potential customers who are receptive to receiving such correspondences is a great way to increase your sales. The key here however is to structure these emails in such a way and with a certain 'tone' or they will not be effective.
Let's look at 5 strategies every marketer should be using when making contact by email with their list.
Personalize Your Emails
When you make contact by email always personalize your correspondences because you do not want your recipients to think they are reading a form letter. By casually using their throughout the letter you are drawing them deeper into the letter on a subconscious level. Reading their own name increases their feeling of familiarity with you which helps to relax them and hopefully make them more receptive to any pitches.
Eye Catching Subject Line
The subject line of your emails should tease,
tempt or captivate your reader in some way. You want to 'entice' them to open the email so keep this in mind when composing your subject line.
Do Not Be Pushy
Not every contact by email should be promotional in nature and when you are marketing anything avoid being 'pushy' with your recipient. It is better and more effective to soft sell them through emails and if they do not purchase so what, you can try again at a later date. The nice thing about promoting to list members is that you always get a second chance if you do things correctly.
Format for the Eyes
Format your emails so that the margins are relatively narrow since this will automatically make the content look like a lot less then it really is. Also formatting in this way makes it look neater and is also easier for the reader to scan.
The general recommendations for email 'margins' when contacting list members is to limit each line to 55 characters inclusive of spaces and punctuation.
Make Your Intentions Clear
Much like the call to action on a squeeze page when you are promoting something in your email clarify with the email recipient what it is you are promoting. Be sure you let your reader know exactly how they will benefit and EXACTLY what they need to do NOW to get those benefits.
The job of an email marketer is to build a relationship with their list members. This is done so that you can gain their trust enabling you to effectively promote goods and services to these list members. After collecting an email list of customer contact information from your squeeze page your email based marketing then takes over. This contact by email however must be conducted in such a fashion involving both structure and tone for it to be effective. The 5 strategies we discussed above can be considered the 'core essentials' of your campaign. The net result should be emails that are easier to read along with list members who are now more trusting of you. At this point your marketing efforts should be more effective and a long lasting and lucrative relationship should be in place with the members of your list.
