5 Tips to Optimize Your Squeeze Page

If you want to build a list of future potential customers for your online business you must enlist the use of a squeeze page. Marketing on the internet can be difficult from the standpoint that it is challenging to get repeat sales. Considering that the internet spans the globe what chances do you have to make contact with any customer AFTER they leave your site? Using squeeze pages gives you the opportunity to 'entice' visitors to join an opt in list enabling you further contact with them.

As you no doubt understand collecting an email list of people who will allow you to promote to them is a tremendous advantage. Recognizing the important role squeeze pages play in collecting customer contact information we need to focus on their effectiveness.

Here are 5 ways in which we can build these pages to best 'persuade' visitors to leave their contact information.

Cut the Hype

The attention span of most people browsing the internet is minimal at best since they can easily and quickly go to another site. Do not encourage this by making 'over the top' statements or claims that will repel any visitors. Squeeze pages need to be believable in order for anyone to consider leaving their contact information.

Keep Things Simple

Your page has just one intention and that is to get the visitor to leave their information. Do not give them any other options by having more then just the one link for them to opt in to your list.

Offer a Gift

Offering a free gift is commonplace and expected on most squeeze pages and is done in 'exchange' for the visitor to join your list. Be sure the gift you are offering is at least somewhat relevant to the product(s) you are promoting and the needs of the visitor.

Make Opt In Box Obvious

The opt in box is where you will be directing all visitors in order for them to submit their information. It is therefore suggested to locate this box prominently on the page. Do not hide it at the bottom since the visitor may never notice it down there. If possible keep it above the fold of the page where the visitor will NOT have to scroll down just to see it.

Make Instructions Clear

Be very clear with people as to what exactly it is you want them to do and in this case you want them to submit their information in the opt in box.

Tell visitors CLEARLY what they should do and do not assume they will 'figure it out' on their own. COMPEL them to leave their information and NOW!

A squeeze page is the single best way to build a list of potential customers for anyone marketing on the internet. Having an email list of people who will allow you to promote to them is an invaluable asset for growing a business. The key is to make sure your squeeze pages are enticing enough to convince visitors to join your opt in list. These 5 tips discussed here today should help make your visitors more incline to leave their contact information for you. It is then up to you to make good use of it!