Benefits of Spam Checking Email Marketing Campaigns
Email marketing campaigns should never be spam as it will ultimately hurt your brand. †With spam being such a huge problem many ISPs are taking it upon themselves to reduce spam. As a result, they scan emails before delivering them for certain phrases, layout, and key terms.
Increase Deliverability of Emails
The biggest benefit of spam checkers is that they help you improve the chances of your emails being delivered. There are enough obstacles email marketers have to deal with when it comes to having their emails opened and read and adding the issue of ISPs blocking emails is somewhat frustrating. However, any savvy and smart email marketer will pay attention to whatís going on in the industry and have a spam checker evaluate all content before it is sent out. Emails, newsletters, and the like can all be ďgradedĒ to determine their level of spam. Content that passes can be sent out as is, however content that doesnít will need to be changed enough so that it can meet the spam checkerís qualification of ďno spam.
Improve Opinion of Products/Services
Another benefit of spam checkers is that they will help you improve the overall opinion of your products and services. The reason why is that when you use a spam checker you will have an idea of how your newsletter or marketing materials will be received. When your marketing materials pass as not being spam then this is the way the majority of your customers will respond to the marketing emails, too. Today, people are fed up with spam and anything that even closely resembles it will get deleted immediately if it isnít blocked first by the ISP. So, follow the spam checkerís suggestions and send out a newsletter or other marketing email that is spam free!
Reduce Risks of Spamming
Spamming has many risks within itself and even if you donít think you are spamming, your recipients might. This is a fine line and one that email marketers certainly have to walk along. Whatís important is that when you use a spam checker to evaluate your content you will ensure that everything you send out is on the up and up. Thatís really important and it will keep you out of trouble, which could include big fines and other problems!
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Brought to you by Aaron Goldberg. Aaron is an advocate for Interspire, a leading provider of ecommerce shopping cart software, web content management system, email marketing software, and other web software solutions.