Check Your Email Marketing Newsletters for Spam
It may sound incredible, but even Internet Service Providers are taking control of the spam nightmare and filtering out emails that could potentially be spam. Not only do you have to compete with other marketers for the attention of your customers, but you also have to find ways to keep your email from being considered spam so that it will actually arrive in your intended recipients email inbox.
It may sound incredible, but even Internet Service Providers are taking control of the spam nightmare and filtering out emails that could potentially be spam.
The emails are all filtered for certain trigger phrases that are common with spammers. Writing styles that are “aggressive” as well as certain types of formatting are also considered when evaluating emails for spam. Those that are deemed spam are prevented from being delivered. Unfortunately, there are some emails that are not spam that are blocked by these well meaning ISPs and many times these are emails from email marketers. The best way to get around this situation is to use a spam checker.
What’s a Spam Checker
A spam checker is the best way to find out if your newsletter or other marketing material will be considered spam and kicked out by the recipient’s ISP. All you have to do is submit your marketing material to a spam checker and then wait for it to be analyzed. In most cases the report will be returned quickly and provide a scale of “spam” for your newsletter. It’s basically a ranking to let you know how “spammy” your newsletter is. The benefit in this is that this will give you an idea of whether you need to do some rewriting and editing or if your newsletter is fine as it is. Knowing this up front is important simply because it will allow you to check all of the marketing emails you want to send out before you do. If there is a problem you will know up front and be able to change it. This is much better than sending out lots of emails only to have ISPs delete them or send them back to you.
There are many different ways you can go about checking youremail marketing efforts for spam. What’s recommended is that you check every single email that you are planning on sending out to your subscribers. It’s better to be safe than sorry and the effort you put into de-spamming your marketing materials the more sales you will make so it’s definitely worthwhile.
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ABOUT THE AUTHOR
Brought to you by Aaron Goldberg. Aaron is an advocate for Interspire, a leading provider of ecommerce shopping cart software, web content management system, email marketing software, and other web software solutions.