Email Continuity and Its Importance in Business

Imagine your organization without emails for an hour. You have a working, high speed internet connection, stable computers, an IT team to manage things but still you can’t send or receive any mails for an hour since your primary server is down. It will take an hour to get the server up again and you were supposed to send an important sales pitch to your prospective client. With no email to send, you have already created a bad impression of yourself. All of it because your organization depended on a single mail server and when that broke down, they didn’t have a replacement to fill in.

It is situations like these where email continuity steps in, an incredible feature that ensures that you don’t lose out on a single email when your primary mail server is down. Continuity services are provided by third party vendors who run a fully hosted email continuity service. As soon as your primary server breaks down due to some uncertain reason, the continuity services which are offered using the web browser will immediately take over until the primary server is up again. You won’t be losing a single mail during this period and as soon as the primary server is functional again, all your mails will be backed up.

Benefits of Email Continuity in Business Organizations

1.  Continuity

As mentioned earlier above, this is the biggest advantage email continuity can offer a business organization. If emails are the lifeline of your organization, it needs continuity services more than anything. Email servers can break down due to many reasons, a few being technical problems, lack of resources, electrical hazards, building fire, natural calamities etc. Though it seems like an unnecessary expense, you have to consider the fact that email servers are machines too and they break down once in a while. But imagine it breaks down during the busiest hour of the busiest week in your organization.

2.  Inexpensive

Many organizations ignore email continuity services without even realizing that it is very inexpensive. Compared to the price you have to pay for loss of emails, subscribing to an annual continuity service works way cheaper for a business organization. At the most, you will be spending a dollar on each employee of your organization per month.

3.  Simple

In order to avail email continuity services, you don’t need any additional hardware or software. As long as you have a working internet connection, you will be receiving your mails even when the main server is down. The service will be directly integrated with your existing email client and your employees won’t need a new email address either. The deployment is very quick and since most of the services are cloud based, you don’t have to worry about maintenance or technical issues for a minute.

4.  Other Advantages

Apart from the major advantages as listed above, email continuity services also come with many additional perks. No mailbox size limits and no limit on the number of users are few of those many perks.