There are many reasons why email marketing India is heavily relied upon to ensure better business. However, the most significant one among these is the fact that one can reach out to the customer faster!
Email marketing India is fast catching momentum. In the age of Internet where timing is everything, email marketing is proving to be a tool that has reduced the gap between the brands and buyers. Post the eCommerce boom, the significance of email marketing India has gone up suddenly. Of course, the impact of such promotional campaigns relies heavily on the timing, as mentioned above. Hence, as a business owner, one must be very specific about the timing of any email marketing campaign. For e.g. if the target audience is B2B, then weekdays i.e., Monday, Tuesday, Wednesday and Thursday are the best days to float the campaign. However, if the brand is focusing on customers, weekends i.e. Friday (in some cases), Saturday and Sunday are the best day to target.
However, in the latter case, identifying the demographics of the target audience is equally important. For e.g. the target audience in such cases check emails only in their spare time i.e. when they get back from work (in evening) or are sharing a brunch with their family members etc. It may sound the typical ‘trial and error’ method of segmenting the target audience but then that is one risk that the owners will have to take.
Another important thing to keep in mind is the nature of promotion. Yes, if email marketing India is seasonal in nature, approaches change. In case of B2C promotions, emails should be sent in extended weekends, holidays etc. However, in case of B2B, it should be exactly the opposite of the same.
TAT (Turn Around Time) is another important aspect with regards to email marketing India. For instance, smart-phone users, upon receiving promotional emails instantly sign up with the brand for availing discounts. However, it has been seen that in such cases the discount coupon codes take time to reach the user who is accessing mails via a PC. In such cases, the brand loses the chance to create permanent clientele and concedes the advantage to others. Hence, it is also important to stay in sync with the latest trends.
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