Email Marketing India: Content Matters

There are an exponentially increasing number of companies that are striving to make headways in their business via email marketing India initiatives. Some are succeeding, while others are just going on struggling. The difference is just a matter of the approach that is adopted. More often than not, one tends to see the big picture, and lay so much emphasis on it that the minute details are not given the kind of attention they deserve. The result is not a pleasing one.

One of the most ignored components of an email marketing India campaign is the perpetual thumb rule of breaking down information into different mailers if it’s getting too overwhelming. What generally happens is that marketers want to leverage the opportunity of an opened message to such an extent that they unintentionally overload the recipient with information. This results in the latter getting so irritated that he/she completely ignores the message, and does not open messages from the sender in the times to come as well. Hence, it’s important to break down the information into more consumable versions, so that the recipient can digest the information and take an informed decision. In any case, it’s not the smartest idea to trick the customer into buying the product or service, so it’s no point trying to force the information to him/her.

Another important aspect of email marketing India campaigns is to write the most attractive and compelling content at the beginning of the mailer, since recipients often have the habit of not reading the entire mailer, and just skimming through it. The response rates have dropped down significantly over the past few years, and it’s very important to make use of every second. It’s a make or break situation with every recipient, and the email message needs to achieve the former!