In order to ensure that email marketing India initiatives are bearing fruit, it’s very important to understand the power of the internet and use auto-responders to get the job done.
Studies have reveals that only 15% people who visit a website for the first time with the intention of buying will actually make the purchase. In such a scenario, businesses can truly leverage the power of email marketing India to drive more sales with an auto-responder. It is an automated software that has been developed specifically for email marketing, and allows one to send an email newsletter at a specified time, or a series of the same by setting the schedule. Via auto-responders, one can easily provide customers with communication that is of interest to them, which can then be followed with text-based email messages.
Essentially, the use of auto-responders by an organization to strengthen its email marketing India initiatives is done via three core media:
· Newsletters: No doubt the most common medium of using auto-responders! However, newsletters are, more often than not, misused, in the sense that businesses see them as sales tools instead of what they actually are – a medium to establish trust with the consumer. But that does not mean newsletters can’t have sales pitches, just not so much!
· Freebies: If a brand wishes to offer a discount or just give a free coupon, the opt-in list can be utilized to confirm their subscription and finally send the email message. This is essentially a way of making entry into their inbox. Once the connect has been established, further emails can be sent regarding the brand’s other product, and customers will willingly view and respond to these emails.
· Making sales: When the right time strikes (like just after a product launch), auto-responders can be used to directly make a sales pitch. Although being too focused on the sales is not a great idea, but not giving any sales or product-related information in the email marketing India campaigns also does not fare well for the business.
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