Email Marketing Service: Opt In, or Get Knocked Out

For any kind of organization, success begins with a rise in revenues, i.e., when they cross the break-even point. That’s when the real ball game begins. Unfortunately, this is easier said than done. However, subscribing to an email marketing service provider is often a smart move to get ahead in the race.

The basic principle to keep in mind is to get the interest of the consumer, so that he/she would purchase the product or service that is being promoted. That it’s much more expensive to acquire a new customer than selling services or products to an existing one is a known fact. However, each customer has a saturation point, so to speak, and that is precisely the reason why it’s not advisable to push the existing ones to the limit. So, it’s pretty obvious that generating business out of new customers is very important. The manner in which an email marketing service helps here is that it helps in keeping the consumers engaged between sales. Statistics show that it takes nearly six to seven contacts before the customer actually decides to buy a product. In this regard, email marketing helps in keeping the tempo going, so to speak, and this happens without going overboard on the budgets, since email marketing is one of the most low cost promotional media available today.

However, one of the more important things about an email marketing service is that just having a reliable system in place for sending emails is not enough. One needs to have a database of subscribers who have opted in, i.e., who have deliberately expressed their desire to receive mails from a particular source, or at least from a particular domain where the organization operates. If this is not done, pretty soon, all the email marketing activities would yield no result at all, since the company would be blacklisted, and all the activity thus far would be useless.