Email Marketing Success: How To Achieve It

Sending out a promotional email to a large list of subscribers that you did not obtain is a bad idea and a waste of time. This can be considered spam and is not good ethical practice. You can be booted off your internet service provider (ISP) and have your reputation ruined. There are safelists with subscribers that have agreed to receive promotional emails, but for the most part that is a waste of time as well. Email marketing success is best achieved by build up your own subscriber base.

Email marketing is an essential part of your online marketing efforts and can bring in tons of business. If done wrong however, it can bring in tons of complaints and will hurt your reputation and your business. Give your subscribers a benefit, useful information and a bonus every now and then, not just advertise to them. Use promotional email as a form of target advertising, but keep your email filled with information and resources that your subscribers will be interested in receiving.

Even if they don't read each and every email you send out, they will be far less likely to put your emails in the trashcan list or unsubscribe. Remember, they chose to sign up to your list. Use that to your advantage. Email marketing success relies upon building a relationship with your subscribers. Over time you will gain their trust, and they will eventually buy from you.

If you promote a specific product or service create a new capture page that promotes just that product or service. Give something away for free and then use your main list building campaign and add that product to the list of freebies that can be downloaded once they confirm their request. This is a great way to earn future customers because you will then be able to send out future emails to them advertising other products and services. Giving something away for free is a terrific way to build your list and will ensure your email marketing success. 

When sending out emails, make sure you choose your subject line carefully. Most people scan the subject to see what the email is about before they open it. The first 20 to 30 words must grab your readers' attention to entice them into the rest of the email. If not, they will ignore the rest and may not see a link to a product or service you are promoting.

The subject should be enticing, but truthful, and must pertain to the email body. If they get an email with the subject stating they can download a new free report, but the email doesn't contain a download link, your subscribers will not be happy with you. Honesty is the best policy, especially when it comes to your email marketing success. You want your subscribers to trust you and buy from you. Be honest with them and give them something enjoyable to read and they will be long-term subscribers.

A promotional email will only be effective if the information you are sending is of interest to the recipient, and it should be. It is recommended that you create follow-up messages for your campaign and send out at least one message every two days. Do not send the same emails week after week or you will lose your subscribers. It will appear as if you have nothing new and exciting to share and will be a waste of their time.

Keep your messages simple, informative, and most importantly honest. Your recipients will have the choice whether they want to stay a subscriber. It is your responsibility as a marketer to provide relevant information so that they have a reason to stay.