Five Email Split Tests

There are many different types of email split tests you can use. The following are a few you will want to try just to see how they affect your subscribers. In fact, testing them will give you an entirely new perspective on your subscribers and how you can reach them effectively.

Personalization
You have probably heard that personalizing emails will get you more sales than genral emails. Give it a try in a small email split test sample. Doing this will provide you with a good basis of whether or not personalized emails are important to your subscribers or not.

Time
Believe it or not, but the time you send your email could be just as important as any other element in your email marketing campaign. Do an email split test and send one email in the morning, another in the mid afternoon and another closer towards the end of the work day. Doing this could take you a little time up front, but it will let you know the time of day that is most worthwhile for you to send your emails to subscribers.

Privacy
Another option is to send a test email on privacy. For example, send on email that has a disclaimer at the bottom assuring subscribers that their privacy will be respected and that their email address will not be used in any other way other than to send them their emails. Then, send another email that is identical, but without the privacy statement. See which one is most successful for you.

Call to Action
There are the common calls to action and then there are more innovative ways to get people to send you their information. Used your current method in one email and a completely different word in the next email. Doing this could affect your sales and give you an idea of what works for your subscribers and what doesn’t.

Buttons
Another option to try with an email split test is to use a link in one email that will take potential buyers to the product or service page they are interested in. The next email should use a button rather than a link. Then, the results must be calculated and it is important for future campaigns to find out what works early on.

There are actually many tests you can do to see what works for your product and service and what doesn’t. Remember, too, that it’s important to do the test yourself because each set of subscribers is unique to what they believe, what motivates them, and the like. Take this to your advantage and find out the email that will help you maximize your sales.