The first paragraph of this article provides a brief summary of the content. If you're utilizing email as a marketing tool for your website or service, you can significantly enhance your results without additional effort by employing an autoresponder. The reality is that most individuals do not respond to an advertisement upon first viewing. Therefore, maintaining contact is crucial. You'll notice an increase in sales with consistent follow-ups.
The majority of people will not respond to an ad when they see it for the first time. It's essential to maintain contact. You'll see an increase in sales when you follow up. However, this doesn't mean you should send the same ad repeatedly. That's not an effective sales strategy. Instead, you should create a series of varied messages.
The first message could be your standard ad, sent out to your leads as you're currently doing. The second message, sent two days later, could remind people of the benefits of your offer. You could also add a free bonus to make it harder for them to refuse again. Set a time limit on the bonus. The third message should be sent just before the bonus expires, reminding people to join now to claim their bonus. The fourth message, sent a week later, can express regret that they missed your bonus offer and renew it, but only for 24 hours. Increase the value of your bonus this time.
You can, of course, send more than four follow-up messages. It's also a good idea to include a free gift in every message. If your readers receive valuable content with your ads, they will continue reading your series.
This may sound like a lot of work, but it's not. It would indeed be a lot of work if you had to manually send out the messages and keep track of who's to receive which message. That's where an automated system, an autoresponder, comes in.
Instead of providing your website URL in your ads, you include a link to your autoresponder. Prospects can request more information by simply sending an email to your autoresponder address. The responder will then send your messages in the order and timely manner that you specify. It's all automatic. You just advertise the way you're used to, and your autoresponder does all the work for you, following up with your prospects until they buy.
For more information on how autoresponders work, check out this comprehensive guide from HubSpot. If you're looking for a reliable autoresponder service, Mailchimp is a popular choice among marketers.
