Increasing Squeeze Page Conversion Rates

The key to building a list for an online business is the squeeze page. In order to build a list you have to first drive traffic to a page designed to collect their contact information which is what squeeze pages are intended for. Now traffic generation to this page is one thing but what we are focusing on here today is how to best convert visitors who land on any of your squeeze pages. What is it we can do to better prepare this page that will help encourage the visitor to leave the contact information we are requesting?

Here are 3 ways that will prove useful for increasing the comfort level of visitors to your squeeze pages resulting in more opt-ins for your list.

Personalize Page

You are asking visitors to leave their contact information so it only stands to reason that you should make some effort to let them know who YOU are. Using a simple picture, video or perhaps an audio message from you will serve the purpose of gaining some familiarity and trust with the visitor. You want them to feel as comfortable as possible so that they will comply with your request for their contact information.

Professional Layout

Now when we are speaking of a 'professional' layout this is NOT to say you need to spend money to have the page designed. All that is needed to give your squeeze pages a professional look and feel is to minimize the number of colors you use on it. Keep the text black or least dark and maintain a white or light colored background. Also try to minimize the use of graphics on this page so as to not distract visitors from the message which is to leave their contact information.

Offer Free Giveaway

This is the 'incentive or motivation' visitors need to make the decision before they leave the page. Squeeze pages are meant to be brief therefore visitors will not be there long. A gift helps to capture their attention and make them consider the offer for leaving their contact info.

Your squeeze page is the most important tool you have to help you build a list when working online. Now most everybody is familiar with the idea of building a list and how it helps you accelerate the growth of your business. The focus here is to how best prepare our squeeze pages to increase the number of opt-ins we receive from visitors. The 3 'techniques we discussed here today are designed to make visitors more comfortable and willing to leave the information we request. By implementing these techniques you will find your visitors will be more comfortable and willing to do as they are requested. The end result will be a much larger list for you to market to and profit from while working online.