Make More Conversions with Trigger Emails

There is nothing more important to your email marketingcampaign than conversions. Without conversions your email marketing campaign isn’t really worthwhile and this is why you should learn some tricks of the trade to take your campaign to the next level. The following information will help you use trigger emails to make more conversions.

Abandoned Shopping Carts
More often than you would like you probably have customers who shop, pick out items, add them to their cart, and then never make a purchase. There could be all kinds of reasons why the purchase was not completed, and they don’t really matter. What really matters is the purchase was not completed although there was interest there. What you have to do is figure out how to get the shopper to complete their purchase. The use of trigger emails in this case is really a good idea because it allows you to set parameters to contact the individual a certain period of time after they have abandoned their shopping cart. A great way to get them back into the site and to potentially make a purchase is to apologize if the checkout process was confusing or not streamlined and that you are working to improve it. Offer them a coupon code to help solidify your commitment to keeping them as customers and you will be surprised at how many make the decision to make a purchase!

In Stock Feature
Nothing is more frustrating for a shopper than to find just what they are looking for at a price they can afford only to notice it is “out of stock.” Most people are shopping to make a purchase immediately or in the very near future. Because of this you will want to do whatever possible to capture their attention and keep them in your store. One option is to offer a feature that will email the individual when the item they want is back in stock in their size, color, etc. Doing this is a wonderful way to contact that customer again and potentially make the sale. Of course, even if they don’t buy the item they have “opted in” and you now have their contact information to send them future emails, discount codes and the like.

Repurchase Email
Trigger emails can also be very helpful for items that need to be repurchased. For example, printer ink cartridges or makeup. When you send a reminder that a refill needs to be purchased you remind the customer so they don’t run out and also increase the odds that they buy from you rather than from someone else.