Strategic Email Marketing: A Viable Alternative To SEO
Search engine optimization, or SEO, was considered by brands as a great way to promote their offerings. However, with the passage of time, the realization that strategic email marketing initiatives offer better results is sinking in.
It is common knowledge now that search engine optimization clearly isnít what it used to be, i.e., it just isnít giving brands enough leverage to bank their entire marketing strategy on. Hence, alternate methods are being used, since the Google algorithm is a very dynamic entity. Even the slightest shift can trigger anavalanche of changes which can make or break a business. Hence, companies are looking towards strategic email marketing initiatives to get the word out about their offerings.
However, selecting the strategic email marketing partner is an excruciating process, since there are so many options available, but the good news is that once that part is taken care of, the control is virtually in the hands of the brand. No external modifications can impede the progress of the campaign if the right plan of action is in place. Of course, this means doing proper research in the first place, but thatís something the marketing partner would need to specialize in. Also, conversions are a lot higher in case of email marketing compared to a click through case via SEO or pay per click campaigns. This is mainly because if a person has trusted a brand enough to give his/her contact details, then it just means that he/she is genuinely interested in a brand, as opposed to SEO results which are more or less a hit/miss scenario.
Also, another reason why strategic email marketing initiatives are preferred by so many brands is because they are extremely easy to implement. One does not even have to have a physical setup. Just outsourcing the same gives one complete access to the entire interface to track the progress of the campaign and make the necessary modifications, if needed. With so many benefits, itís not a surprise that more and more organizations are now opting for email marketing as the primary mode of promoting themselves.
The segmentation of the target audience in the database is done on number of factors such as age, residing location, spending capacity etc. But the fact that it continues to be the cheapest form of online advertising makes it an automatic choice for business owners. However, that does not means strategy can be taken for granted. It is an effective tool that should be used smartly by people who are responsible for decision making.
Another chief feature of strategic email marketing is the fact that its effect can be measured accurately. Hence, any loopholes in implementation strategy can be plugged almost instantly and can be replaced with a better result-oriented strategy.
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ABOUT THE AUTHOR
CruzeConnect is a full-scale email marketing and email strategy service, created to deliver the most effective email campaigns in conjunction with fulfilling the business goals of our clients.