The holiday season is fantastic time to engage your customers and boost sales. That’s the game plan every company but you could botch up your holiday campaign strategy if you don’t think out of the box. How can you make sure your brand becomes synonymous with this year’s holiday happiness?
Diwali is right around the corner and being one of the anticipated and widely celebrated festivals in India, it sure is a ripe opportunity to make great sales irrespective of which sector you’re working in. Numerous Diwali offers will be in circulation whether you’re selling mobile phones, automobiles or clothes.
So how do you craft a killer mailer for the holiday season? There’s a lot of room for innovation which you can incorporate in your mailers. But be careful when you design your mailers, because it only takes a few mistakes and you lose the golden opportunity. Keep in mind you’re not the only one out there vying for the attention of your audience. Expect your customer’s inbox to be cluttered with numerous mails packed with holiday offers, so remember standing out in the crowd is crucial.
It’s the holiday season, so don’t bore your customers with Sale specific content. Send them your Diwali greetings and push forward some content which is not intended on making a sale only.
Make sure your brand is easily identifiable. Double check your From name and From Email Address before you begin composing.
Make sure the Subject line is apt and different. Lots of companies will use generic subject lines like “Great Diwali Offers” or “50% off this Diwali”. Instead, try something personal like “Gift your spouse the best this Diwali” or “Running out of gift ideas, here are some”. If you have hard data on your customers you can personalize the mailers to a good extent.
Do not forget to make your mailers responsive in design. The holiday season means lots of travel which means more opens on devices. Ensure your content is not cluttered and allows them to peruse through your mails quickly.
Another word of advice, keep your call to action clearly visible. Be vocal what you would like them to do i.e.Should they redeem an offer? Register for an event or lucky draw? Incentivize the response you want from the customers.
Instead of sending one off hand mailer flooding with various offers, why not have a series of mailers? One day gets earmarked for a particular type of product. Give them offers they can’t refuse and be sure to indicate the offers stands only for the day. The next day’s campaign should emphasize on something different. A different offer each day. That’s not something they can ignore.
Segment your customer database and send mailers relevant to each segment. For example sending jewelry options to men gift their wives could get many opens and sales. You could send women the same for offers for men’s watches. There’s plenty one can do if you just think.
People often reserve the last few minutes for the holiday shopping. Promise them free or overnight shipping so they can gift their loved ones on time.
Get cracking on your email strategy and enjoy both the success of your campaigns as well the holiday season. Have a happy Diwali.
iCubes is one of the leading names in the email marketing in India. Catering to a wide number of companies and industries throughout the country they are one of the most successful email marketing service providers. iCubes delivers both on a high quality email marketing software as well as prompt service. By following only the best email marketing practices they have carved out a unique name in the industry.