Designing A 30 Second Video Product

Fortunately, good video creations usually have a natural look - whatever occurs seems to unfold spontaneously but as anybody who has ever been employed on a professional video project can inform you, it necessitates great preparation to produce a feeling of spontaneity. Experience instructs that to the highest degree all problems encountered during the conception of video wares are made by bad planning-or a total deficiency of planning. You've in all likelihood witnessed the short videos that cisco.com is utilizing in its campaign to boost the "human network".

In one of the more memorable videos, a kid named Myles trips the light fantastic in his kitchen and an older male, likely his big brother, points a camera phone at Myles and says, "Do something cool". Myles does some nifty dance steps as the spot presents people all over the Earth watching the 30-second video on their camera phones and laptop computers. In The End we watch a child, more or less the same age as Myles, in a packed street and he looks up in awe at the large screen in Times Square as the Myles video plays in the heart of New York City. This is an quality video and what makes it outstanding is that everything that goes on in it seems so impulsive but whenever this happens, you can be sure that good deal of careful planning went into those 30 seconds. I hope you get the chance to see this video but if you haven't witnessed it yet, just go to www.cisco.com because if you are thinking about  producing your first video product, you can learn a great deal from analyzing spots like the Myles video.

If you're serious about making video products for sale on the Net, one of the best things you can do to learn how to plan and make good material is to consciously study and break down your preferred videos. If you have it in your blood to create video merchandise, I'm certain this is something you've already been managing. If you're just started to think about how to produce your first product, grow the habit of watching your favourite videos from a different point of view. You're no longer a consumer of video wares-now you must watch as a manufacturer or broadcaster would watch. When something works, always ask yourself why it works and when something flops, ask yourself why it didn't work.

Before we depart from Myles and his road to Times Square, the first thing you should do is design a 30-second video product but, attack the job as earnestly as if you were making it for hire. Film it with your camera telephone-or with someone else's camera phone if you don't have one-and do it for the purpose of posting it on Goggle video or any of the other video sharing internet sites but, the important thing is to get moving. When you think about how easy it is to get started as a creator and publisher of video merchandise, you can't afford not to take advantage of the force of video to drive traffic to your site or web log. With a little practice you'll soon be trading professional video products on the Internet.