The Ultimate Guide to Buying Online Gift Cards

Summary

Gift cards are a versatile and convenient option for gifting, allowing recipients to choose what they want. This guide explores the ins and outs of buying online gift cards, including their benefits, types, and how to get the best deals. Learn about the growing popularity of gift cards, interesting statistics, and tips for maximizing their value.

Understanding Gift Cards

Gift cards are prepaid cards that hold a specific monetary value, which can be used to purchase goods or services from a particular retailer or group of retailers. Unlike credit cards, gift cards do not have the cardholder's name on them; instead, they use a unique code for identification.

Types of Gift Cards

1. Retailer-Specific Gift Cards: These can only be used at a specific store or chain of stores.
2. General-Purpose Gift Cards: These are issued by major credit card companies (e.g., Visa, Mastercard) and can be used anywhere that accepts those cards.
3. E-Gift Cards: Digital versions of gift cards that can be sent via email or text message.

The Popularity of Gift Cards

Gift cards have become increasingly popular in the United States. According to a report by the National Retail Federation, gift cards have been the most requested holiday gift for 14 consecutive years (source: NRF). In 2020, the gift card market in the U.S. was valued at approximately $160 billion, and it is projected to reach $221 billion by 2024 (source: Statista).

Interesting Statistics

• Unused Gift Cards: Approximately $3 billion worth of gift cards go unused each year in the U.S. (source: MarketWatch).
• Preferred Gift: 59% of consumers prefer receiving gift cards over other types of gifts (source: Blackhawk Network).

How to Buy Gift Cards Online

Steps to Purchase

1. Choose a Reputable Retailer: Ensure you are buying from a trusted source to avoid scams.
2. Select the Type of Gift Card: Decide whether you want a retailer-specific, general-purpose, or e-gift card.
3. Determine the Amount: Choose the monetary value you want to load onto the card.
4. Provide Recipient Information: For e-gift cards, you will need the recipient's email or phone number.
5. Complete the Purchase: Follow the retailer's checkout process to finalize your purchase.

Tips for Getting the Best Deals

• Look for Discounts: Some websites offer discounted gift cards for popular retailers.
• Check for Promotions: Retailers often run promotions where you can get bonus gift cards for purchasing a certain amount.
• Use Cashback Websites: Websites like Rakuten offer cashback for purchases made through their links.

Using Gift Cards

Gift cards can be used for a variety of purposes, including:

• Shopping: Purchase items from the designated retailer.
• Dining: Many restaurants offer gift cards that can be used to pay for meals.
• Entertainment: Use gift cards for movie tickets, streaming services, and more.

Important Considerations

• Expiration Dates: Some gift cards have expiration dates, so be sure to use them before they expire.
• Fees: Be aware of any fees associated with the gift card, such as activation or maintenance fees.
• Security: Treat gift cards like cash. If lost or stolen, they may not be replaceable.

Conclusion

Buying gift cards online is a convenient and flexible way to give the perfect gift. By understanding the different types of gift cards, knowing where to buy them, and being aware of potential pitfalls, you can make the most of this popular gifting option. Keep an eye out for deals and promotions to maximize the value of your gift cards.

For more information on the latest trends and statistics in the gift card industry, visit NRF and Statista.

This article provides a detailed overview of buying online gift cards, including their benefits, types, and tips for getting the best deals. It also shares interesting statistics about the gift card industry, making it a valuable resource for anyone looking to purchase gift cards online.