Product Photography- A Reasonable Tool to Enhance Your Business

Apr 28
09:10

2015

Carolyn Butler

Carolyn Butler

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The old proverb is completely true speaking of sales-“A picture is worth of a thousand words”. Before anybody makes a purchasing decision, they should know how a result of a service or a product looks.

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And these days,Product Photography- A Reasonable Tool to Enhance Your Business Articles our time is restricted and hence we value a great picture further as it assists us to make a choice faster, sometimes even promptly. What does this mean for business entities? These days, shoppers don’t want to spend time reading long descriptions and equating attributes posted on various websites. We value our time much more. And awesome product photographs make us buy any product from a seller who has better imagery. Even for an expensive price. Why? Simply because better looks entails better quality!

The essence of professional product photography Singapore is debatable for any business. Why do we see many instances of ecommerce websites with such inferior quality product photography then? Some business owners still believe that price is the main facet while shopping. And they commit this mistake time and time again. They compete on prices rather than competing on awesome shopping experiences and the outcomes. Rather than putting some money into incredible product photography and getting higher sales they reduce prices, thereby lessening their profits and suffering from competing with bigger organizations who can invest in enhancing the services or products they cater.

Obviously there is an argument that it is pricey. It is not always the case and it is truly relative if you count greater profits the better photography can bring to your business.

Top quality product photography is much in demand in respect to equipment. A commercial studio needs various props and proper lighting in order to deliver top quality pictures. Moreover, a professional photographer should have the innovativeness, experience and knowledge to implement all these in the work. In contrary, many business entities still feel that an awesome camera is sufficient. But that is not the reality. Photography is completely dependant on light. We frequently see the images taken with domestic lighting or any available light and hand-used cameras, which cause distorted perspectives and weird colors. Every properly-equipped studio will have a convenient workflow that ensures the appropriate color reproduction in images describing the product and its true nature. Undoubtedly, this is extremely vital and it is better to have single professional image of the product than the bad ones.

Singapore is a hustling business hub, and there are various product photography studios that render a complete range of services and can manage products of any intricacy, scale and nature. Generally, any professional studio will have in-house production savvies that are able to do anything right from regular clean-ups to the background removal to image retouching to development of complete advertising concept. In most situations, they can also shoot on locations while handing with objects that can’t be brought within the studio or when it is truly the matter of clicking a product in that ambience. The product rates are quite competitive as they also vary to a considerable extent. In most situations, photographers charge for every final picture delivered. It could be truly reasonable starting as low as $20 for the Singapore region, comprising of all regular post production charges.