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With the festival of Navratri around the corner, BIG FM is gearing up for grand celebrations this year. The nine-day festival, celebrated in honor of Goddess Durga, will revolve around the theme '9 Devis of Navratri'. The festival and the show will revolve around the strength of women.
Soumen Ghosh Choudhary Business Head BIG FM said, "The festival of Navratri has fervent following across the country with a large number of people observing the nine auspicious days and offering prayers. It enjoys deep-rooted faith nationwide and each year witnesses a feverish fervor in the celebrations. It is an excellent opportunity for us to connect with our listeners and simultaneously, through the celebrations, spread the message of fighting the evils that plague society and impact our women every day.
After getting Akshay Kumar, Karan Johar, Farah Khan, Sajid Khan, Amrita Rao and Boman Irani to make guest appearances in his film-about-films ‘Jaane Kahan Se Aayi Hai’ writer-director Milap Zaveri feels the star line-up is just not strong enough.
With the help of producer Nikhil Advani, Milap has roped in some more A-listers at the last minute. Glam queens Deepika Padukone, Katrina Kaif, Priyanka Chopra, Anushka Sharma and Vidya Balan will make cameo appearances in Milap’s film and thereby add to the film’s commercial value.
The cameos with these five ladies are expected to be shot next week, just three weeks ahead of the film’s release creating a major last-minute pre-release situation. Says Milap, “That’s true. I’m roping in the names you’ve mentioned. Shooting at the last minute would be no problem because all of the star appearances are in the first reel, so I just have to re-edit the initial reel.
Also, I’ve kept slates in the pre-final print announcing the various star cameos which I’ve filled up as and when they’ve been available.” Milap is candid enough to admit his film has no big star value. “The only star is Ritesh Deshmukh. Jacqueline Fernandez and Ruslaan Mumtaz will become stars afterthe film is released.
Until they do I need to get audiences into theatres. That’s why we need to rope in more stars in cameos.” Besides his own clout in the industry as a long-standing and very successful writer-director Milap Zaveri ‘s producer Nikhil is also using his good wishes to rope in the glam-queens to add a dash of allure to ‘Jaane Kahan Se Aayi Hai’.
Nikhil has apparently sent out messages to Deepika, Priyanka, Anushka, Vidya and Katrina who have all agreed. While Anushka will shoot her portion on the sets of Nikhil Advani’s ‘Patiala House’, the other ladies will touch base next week and do the needful.
Says Milap, “Vidya would be slightly difficult since she’s shooting in Delhi. But we’ll manage.” Milap is expected to fly down to Delhi to get Vidya’s cameo in place. Making a film about the film industry is not easy. The director is expected to rope in all the stars that can be crammed in the film. Luckily for Milap Zaveri he has a producer who can get his friends to do the needful.
Says Milap, “The stars making special appearances have been absolutely wonderful. Akshay Kumar insisted on seeing a part of the film before doing his cameo. Akshay speaks about Ruslaan Mumtaz’s character in the camera.
Sajid Khan left the shooting of his ‘Housefull’ and drove down to our location. In fact he saw Jacqueline dancing and decided to rope in for the item song in Housefull. And do you know, Karan Johar actually agreed to be snubbed by Ruslaan Mumtaz! Ruslaan plays a superstar and inthe film he refuses to take Karan’s calls.
Farah Khan has a full-fledged role as a film director. But the biggest sport so far seems to be Boman Irani who shot for just the trailer of ‘Jaane Kahan Se Aayi Hai’. Says Milap emotionally, “That’s true. Boman is not in the film, only in the trailer. Everyone who has made an appearance in my film has been wonderful. I guess it comes from being around for so long.”
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