The Art Of Making Video Products

The most popular video products invariably have a natural appearance - the action appears to unfold without fanfare but as anyone who has ever worked on a paid video project can inform you, it needs great expertise to develop the feel of spontaneity. Experience teaches that most problems encountered during the initiation of video products are stimulated by bad preparing-or a complete deficiency of planning. You've in all likelihood witnessed the short videos that cisco.com is utilizing in its campaign to boost the "human network".  In one of the more memorable videos, a kid named Myles trips the light fantastic in his kitchen and an older male, in all likelihood his big brother, points a camera telephone at Myles and says, "Do something cool". Myles executes some nifty steps as the spot shows people all over the globe watching the 30-second video on their cellular phones and laptops. In The End we see a kid, virtually the identical age as Myles, in a packed street and he looks up in awe at the large screen in Times Square as the Myles video plays in the heart of New York City.

This is an quality video recording and what makes it quality is that everything that goes on in it appears so unscripted but whenever this occurs, you can be certain that good deal of careful planning went into those 30 seconds. I hope you get the chance to watch this video but if you haven't witnessed it yet, just go to www.cisco.com because if you are thinking about  making your first video product, you can learn a lot from analyzing spots like the Myles video.

If you're serious about making video products for sale on the Net, one of the best things you can do to find out how to plan and make great material is to consciously examine and break down your preferred videos. If you have it in your blood to make video wares, I'm sure this is something you've already been doing. If you're just started to think about how to make your first product, grow the habit of following your favourite videos from a different point of view. You're no longer a consumer of video products-now you must view as a manufacturer or broadcaster would watch. When something works, always ask yourself why it works and when something is a washouts, ask yourself why it didn't work.

Before we depart from Myles and his road to Times Square, the first thing you should do is design a 30-second video production but, approach the job as earnestly as if you were making it for hire. Film it with your camera telephone-or with someone else's camera phone if you don't have one-and do it for the purpose of posting it on YouTube or any of the other video sharing websites but, the important thing is to get started. When you think about how simple it is to get cracking as a creator and publisher of video merchandise, you can't afford not to take advantage of the force of video to drive traffic to your internet site or web log. With a little practice you'll soon be selling quality video wares on the Net.