The Making Of A Great Video Product

Fortunately, good video creations usually have a natural look - the sequences appear to open up without fanfare but as anyone who has ever made a paid video project can tell you, it necessitates great preparation to get the feel of spontaneity. Experience teaches that almost all problems encountered during the conception of video products are made by bad preparing-or a complete lack of planning. You've in all probability witnessed the short videos that cisco.com is employing in its campaign to boost the "human network".  In one of the more memorable videos, a child named Myles trips the light fantastic in his kitchen and an older male, in all likelihood his big brother, places a camera phone at Myles and says, "Do something cool". Myles does some nifty dance steps as the spot presents people all over the world watching the 30-second video on their camera phones and computers. Finally we watch a child, nearly the identical age as Myles, in a packed street and he looks up in awe at the big screen in Times Square as the Myles video plays in the heart of New York City. This is an excellent video recording and what makes it excellent is that everything that goes on in it appears so natural but whenever this occurs, you can be certain that a lot of careful preparing went into those 30 seconds. I hope you get the opportunity to view this video but if you haven't seen it yet, just go to www.cisco.com because if you are considering  creating your first video product, you can learn a great deal from studying spots like the Myles video.

If you're serious about producing video products for sale on the Net, one of the best things you can do to find out how to design and produce good material is to consciously study and analyze your favourite videos. If you have it in your blood to create video products, I'm certain this is something you've already been managing. If you're just starting to think about how to produce your first product, develop the habit of following your favourite videos from a different point of view. You're no longer a consumer of video wares-now you must view as a producer or broadcaster would view. When something works, always ask yourself why it works and when something falls through, ask yourself why it didn't work.

Before we depart from Myles and his road to Times Square, the first thing you should do is design a 30-second video production but, approach the job as seriously as if you were doing it for hire. Film it with your camera phone-or with someone else's camera phone if you don't have one-and do it for the purpose of posting it on Goggle video or any of the other video sharing websites but, the essential thing is to get rolling. When you think about how easy it is to get moving as a creator and publisher of video products, you can't afford not to take advantage of the force of video to force traffic to your website or blog. With a little practice you'll soon be trading professional video products on the World Wide Web.