An extremely clever marketing campaign has created a product using something the customer already owns...
You must have seen TV and billboard ads since early 2010 for Sky Supertelly and you may have wondered what it means - it's a very effective campaign in that way as it makes you want to find out more. What Sky have done is very clever, as they've taken two products of their own - the Sky+HD Box and the monthly subscription HD Pack - and packaged them together with something you may already own - an HD ready TV - and come up with an end result - Supertelly - that is now one of their branded products. They've really got the timing spot on, as this is the point where a lot of people are buying HD TVs (certainly anyone needing a replacement TV now would go HD, and some of the earlier adopters will be upgrading purely because they want the latest thing).
So Supertelly is what you end up with when you take the Sky+HD Box and the £10-a-month HD Pack of channels and combine it with your HD-ready TV. Of course there are alternatives in Virgin, BT Vision and Freeview but as yet nobody can compete with the 39 HD channels (at last count) available to Sky customers. The Freeview HD service is just launching (Spring 2010) with BBC and ITV HD initially, followed by Channel 4 and more in the pipeline, and considering this is free and will be ample for most regular TV viewers is a pretty good deal. Virgin Media have around 7 HD channels available (again with more in the pipeline) and BT Vision mixes what's available in Freeview with a selection of on-demand HD films and TV programmes.
That, then, is Supertelly - you can get the same effect in different ways but thanks to a very clever bit of marketing Supertelly will always belong to Sky.
