What is an A&R and Why Do I Want To Meet One?

Apr 6
08:09

2009

Linda Lane

Linda Lane

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Artist and Repertoire, goes all the way back to the good old days of vinyl records. Back then we had singles (called 45’s) and LP’s, Albums ( or 33’s). Go back further and we had 78’s, but we don’t need to go back that far. Nowadays you will be happy with CD’s and downloadable music. Be happy you missed the cassette and 8-track days. But 8 tracks were really cool.

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The A&R folks are the talent scouts,What is an A&R and Why Do I Want To Meet One? Articles the first step on your road to discovery. They are in high demand; always being sought out, and generally will not even peek in your direction unless somehow you have aroused their interest. So how do you attract the interest of an A&R Rep? Well let’s assume first that you have done your exhaustive homework, and truly isolated the record companies that would be a fit for your type of music. Frankly speaking, trying to interest a record company who specializes in heavy metal brain splitting rock in your bluegrass opera would be a waste of time for everyone. Research the companies that fit your brand of music and you will have a better chance of getting in the door and maybe even getting a cup of coffee.

Ok you have done your homework, you know the company you are targeting, and you even know the name of the person to whom you wish to meet with. How did you find the actual name? You looked on the Internet, spoke with other bands, visited the company’s website or even got on the phone and schmoozed the receptionist. Remember, the receptionist knows everyone in the building, and being her new best friend can not only help you get to the right person quicker, but gives you a friendly ally inside. And once you find all the people within the company that you need to know, ask another question. Do they accept unsolicited material? If the answer is no, then you should probably move on at this point unless you really have some heavy credentials in your press kit. If you played a White House birthday party that might be enough to get in to see someone without an agent. But odds are, the A&R people want to deal with talent that has representation, and unless you are also a bonafide agent, you will fall into the unsolicited material category.

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