What Makes A Quality Video Product?

The most popular video products almost have the 'normal' look to them - everything seems to open up without fanfare but as anyone who has ever produced a paid video project will tell you, it takes great expertise to produce a feeling of spontaneousness. Experience instructs that nearly all issues found during the conception of video wares are induced by bad planning-or a total deficiency of preparing. You've probably seen the short videos that cisco.com is utilizing in its campaign to boost the "human network".  In one of the more haunting videos, a child named Myles trips the light fantastic in his kitchen and an older male, in all probability his large brother, places a camera phone at Myles and says, "Do something cool". Myles does some acceptable dance steps as the spot shows individuals all over the globe watching the 30-second video on their cellular phones and laptop computers. In The End we view a child, about the same age as Myles, in a packed street and he looks up in awe at the big screen in Times Square as the Myles video plays in the heart of New York City. This is an quality video and what makes it excellent is that everything that goes on in it appears so impulsive but whenever this happens, you can be sure that a lot of careful planning went into those 30 seconds. I hope you get the chance to watch this video but if you haven't witnessed it yet, just go to www.cisco.com because if you are considering  producing your first video production, you can learn a lot from studying spots like the Myles video.

If you're serious about producing video products for sale on the World Wide Web, one of the best things you can do to learn how to design and make good material is to consciously study and take apart your favorite videos. If you have it in your blood to create video products, I'm sure this is something you've already been doing. If you're just beginning to think about how to make your first production, develop the habit of following your favorite videos from a different point of view. You're no longer a consumer of video products-now you must watch as a manufacturer or broadcaster would view. When something works, always ask yourself why it works and when something falls through, ask yourself why it didn't work.

Before we leave Myles and his route to Times Square, the first thing you should do is design a 30-second video product but, attack the project as gravely as if you were making it for hire. Shoot it with your camera telephone-or with somebody else's camera telephone if you don't have one-and do it for the purpose of posting it on YouTube or any of the other video sharing sites but, the essential thing is to get going. When you think about how simple it is to get going as a creator and publisher of video wares, you can't afford not to take advantage of the power of video to force traffic to your web site or web log. With a little practice you'll soon be trading professional video merchandise on the Web.