What is a Green Hotel? Six Things No Green Hotel Should be Without
It seems as if you can’t turn around anymore without running into something “green.” Nowhere is that more true than in lodging. Green hotels – or at least, those calling themselves green – are sprouting up everywhere, and travelers.
It seems as if you can’t turn around anymore without running into something “green.” Nowhere is that more true than in lodging. Green hotels – or at least, those calling themselves green – are sprouting up everywhere, and travelers are becoming increasingly more aware of what to look for and how to judge whether or not a green hotel actually is… well, green!
You want your guests to know without a doubt that there’s no green-washing happening at your green hotel. I’ve put together a green hotel checklist so you can see how your property stacks up. Does your property have:
Staff Buy-In and Ongoing Education: In a truly green hotel, everyone – from the front desk staff to the owner and everyone in between – fully understands, supports, practices and can communicate the property’s environmental policies.
A Working (and funded!) Energy Strategy: Today’sgreen hotelsgo beyond just changing a few light bulbs and implementing a linen reuse policy. They analyze their energy efficiency – including conducting Energy Star benchmarking -- and then seek out and apply for incentives, rebates and loans that allow them to make meaningful changes in their consumption.
A Green Purchasing Plan: From locally-grown organic produce for its banquet salads to environmentally sensitive cleaning products and furnishings, green hotels know where and how to source the most cost-effective earth-friendly products.
Green Hotel Certification: A green hotel designation from a certifying body that does on-site audits assures your guests that your property has met rigorous environmental standards.
Specialized Marketing: Green hotels recognize that expertly targeted internet marketing is vital to their ongoing success in an increasingly competitive industry.
So how does your property stack up? I know it seems daunting to meet all those requirements, to track down trustworthy, LEED-Accredited Professional advisors, find rebates and incentives, train everybody, and still manage to run a lodging facility… who has time for that?
That’s why I created EcoGreenHotel to be a one-stop shop. We have trainers, engineers, financial advisors, purchasing and marketing specialists, thousands of quality green products and a certification program to meet the needs of every type and size of lodging facility at all stages in the green hotel process. We are LEED-Accredited Professionals specializing in energy efficiency. We can help your property achieve all of the above in the most cost-effective way possible, and we can start today.
EcoGreenHotel is a company dedicated to helping lodging facilities address energy and environmental solutions. Sustainability services are strategically designed to help hotels identify incentives, rebates, and grants to allocate toward energy efficient solutions to decrease energy costs and achieve the Triple Bottom Line. EcoGreenHotel also offers Energy Star Benchmarking and Energy Efficiency Analysis. For further information visit www.EcoGreenHotel.com or call 888.229.0213.
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ABOUT THE AUTHOR
Most recently, Parisi served as Vice President of Operations at New Generation Hospitality, helping to not only grow the company, but was part of the original formation in 2006. Upon his departure, he left New Generation Hospitality with 10 hotels and new properties in the pipeline.