Who wouldn't like to identify a problem with a popular product and improve it to make it better? Then develop that improvement into a successful business of your own? That is what Ostrich did with beach lounge chairs. Discover their path to the American dream and the innovative changes they made to an ordinary product.
There are a lot of great beach lounge chairs on the market today, made by some very good companies. Today we are going to take a look at one of these companies and at the beach lounge chairs that they offer.
One of the more innovative beach lounge chairs on the market today is manufactured by a newer company called Deltess, but their products are better known under the name of Ostrich. Like many great companies, they got started by finding a solution to a problem.
Their story starts in 2003 when Dave D'Alessandro was relaxing on a beach while on his honeymoon. He was lying on his back on his lounge chair, reading and soaking up the rays when he decided to turn over and tan his back. The problem was that he wanted to continue reading his book, but couldn't find a comfortable position - a predicament many of us may be able to relate to ourselves. It did not take him long to think, "If only this lounger ..." - a solution to the problem. When he returned home, he started working on a design for an improved lounger, the basic design which is found today in Ostrich 3N1 beach lounge chairs.
But before I tell you about the chair, how did he bring it to market? He teamed up with an old High School friend, Adam Tesser, who had business and finance experience, and formed the Deltess Corporation in January of 2004. But a good idea and a business background does not a successful business make, you have to pay the price. It took a year and a half to develop and patent their 3N1 beach lounger, but since then the momentum has snowballed as they have expanded to include other revolutionary products to their product line.
Let's take a look at the initial idea that launched them to success: the 3N1 Ostrich Beach Chair. The problem that Dave had was that he wanted to lie on his stomach on his beach lounge chair and comfortably read his book. The only way to accomplish this is to hang over the end of the chair. This gives no support to your head and places your arms at uncomfortable and awkward angles. The basic, and rather obvious solution to this problems was to put strategically placed holes in the lounger. The primary hole was put where your head rests when you are sitting on the lounger in a normal position, but when sitting normal that could be inconvenient, so a headrest, or pillow, is placed there that can be flipped back to reveal the hole when you want to turn over. Then, a bit lower down there are two armholes. These really do not interfere with sitting on the chair since there is still plenty of support for your back. But, now when you flip onto your stomach, simply place your book on the sand under the face hole, and keep reading! You can easily reach through and turn the pages.
Ostrich 3N1 beach lounge chairs not only solve this dilemma, but has other great features as well. They are lightweight and fold up for easy carrying, the frame is made from durable aluminum that is treated so that it doesn't rust, it has classy wooden arms with a cup holder in one, five adjustable chair positions and three adjustable positions for the foot rest. It stands 12" off the ground, and comes with a handy carrying strap. This comfortable lounger is offered in three great color combinations (blue and white striped, hot pink, and cool blue), so you are bound to find one that you like.
The idea of taking a problem,solving it, and turning it into a successful product is the American dream, and Dave and Adam fulfilled their dream by improving the design of beach lounge chairs.
