In the competitive business credit card market, some financial institutions have opted to become niche players. This decision to specialize is primarily driven by the need to gain market share.
One of these niche players is the Advanta Bank Corporation. Advanta is touted to be among the largest issuers of business credit cards for the small business market. That is quite possibly an accurate observation since Advanta is known to have focused exclusively on the small business market, and its business credit cards simply reflects this focus on the requirements of small businesses.
You are clearly reminded of this when you visit the Advanta web site to look at their business credit card offerings: there is only one featured card, the Advanta MasterCard Platinum Business credit card. This is a cash back rewards business credit card which offers you 5% discounts on certain items and a 1% general discount, on others.
There is an ongoing drive from their side to partner with more companies that sell products and services which form a part of the normal operating expenses of small businesses, to increase the appeal of their credit card offering.
The Advanta business credit card packages are competitive from a pricing point of view. The zero-percent introductory annual percentage rate on balance transfers runs for fifteen (15) months, which is longer than most other business credit cards. Just as important to the small business owner, the APR on balance transfers after the introductory period is also one of the lowest, at 7.99% fixed interest. The market average is a full percentage point higher. Most other business credit cards have both higher APRs and variable interest rates.
To add luster to their small business offering, Advanta business credit cards distribute the cash back bonuses earlier than many other business credit cards. There is an automatic cash back payout feature which means you start receiving your cash back checks for every $50 you have accumulated immediately. This could help support cash flow to a small measure.
There is, if you prefer, an opportunity to convert to travel rewards instead. Where many other business credit cards will allow free travel only upon reaching 15,000 or even 25,000 rewards points, Advanta business credit cards allows free travel upon reaching 10,000 rewards points.
In keeping with its niche strategy to cater to the needs of the small business credit card market, Advanta – like many other large banks - make a comprehensive library of small business resources available to their business credit card holders where they can access small business guides and small business tools.
Small business guides typically offer business credit card holders assistance in the preparation of business plans and marketing plans, and provide information on specific financial products. There are normally tips on how to win lucrative government contracts as well as tips on how to protect your personal assets. The latter is something most small business owners consider important.
Small business tools generally provide business credit card holders with easy-to-use templates of various official government forms (for tax purposes or for government contracts), samples of business documents such as business letters, contracts, forms, generalized statements of policies, as well as financial spreadsheets to help them manage their finances.
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