For some time a particular practice, called Tax Free shopping, has been greatly increasing retail sales in the italian Riviera Romagnola. More and more foreign tourists are attracted by this opportunity.
This particular practice, that allows the refund of the VAT on goods which arrive in the country of the tourist in his personal luggage, allowed a 15% increase of the whole selling.
Now everybody knows, Riccione is the Capital of the Riviera Romagnola. In this period, mostly because of New Years’ Eve, but also thanks to the Tax Free shopping, the unceasing foreign tourists who every day crowd the extremely famous viale Ceccarini looking for quality goods at low prices. In the “Green Pearl”, as Riccione is called, according to the official data released in these days from Global Refund, a first level enterprise which develops Tax Free shopping worldwide (it’s basically a service provided to every tourist that demand for it, a inclusive refund of the VAT on every good and product bought in the Riviera and exported to the original country in the personal luggage).
Just Riccione turns out to be the city more positive regarding to this kind of commercialization, with more of 40% of the whole Romagna Tax Free shopping. Here it is the partial ranking: Riccione 45% followed by Rimini with 28%. It’s obviously a type of market which is expanding fast on the whole regional territory. This market can boast a continuous increase of almost 20% from 2007, with a medium total expense of 560 euro.
Confronting data of January and October 2008 with data on last year same months, they both show a great increase in the purchase tendency, more precisely January registered a 15% increase, and October a 17% increase.
In the same period, the most evident increase is registered at Milano Marittima instead, where selling increased of 45%, with a medium expense higher than 1200 euro (that’s the record of the whole region). Analyzing and profiling customers, (in this case tourists from worldwide), data shows up that Russian people usually stay at the Rimini fiera Hotel, they rank first between all other nation in using TAX FREE with 80% of the total, registering another increase from 2007 of 30%.
At the second place we find tourists from the various nations created after the collapsing of URSS which represent about 6% of the total. At third place there are Arab citizens which in this last year undergo a 40% decrease of purchasing and now they represent just 1% of the total market created by TAX FREE in the Riviera Romagnola.
In these terms, according to the different good sectors, foreign travelers buy 8 items on 10 in the clothes and fashion sector, while receipts in the jewelry category reach a medium price of more than 1780 euro and covers 11% of total revenues.
As already said before, in regard to 2007, this year is certainly in evolution (about 23%) on the total purchase in the Riviera, with medium receipts of about 560 euro.
The opposite trend, respect to the economic world situation, should be confirmed also in the Christmas period, when in one month thousands of Italian and foreign tourists will come to the Riviera for the New Years’ Eve in Rimini e Riccione: ready to have fun, ready to spend.
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