Have you ever wondered why a website my appear at the top of a search engine list? It may not even be a fortune 500 company. It could be Beth the Typist or Petes Art Shop. Of course, these are the websites that we visit. There at the top of the list in the category we are searching so they must be important. Have you ever wondered how you could get your online home business at the top of major search engines list?
Online Marketing Campaign Managers!
I am not talking about major companies that will empty out your wallet. I am speaking of professionals. Individuals that understand the world of Search Engine Marketing, Search Engine Optimization, Pay Per Click, Email Campaigns, any online marketing strategy. This can be one person, a small company or a major corporation.
The key to the success of any online business is its marketing campaign. One has to have a marketing campaign in order to succeed. Yes! Some website owners decide that they can market their own campaign and Yes, many fail in the first month. As with any business marketing is a very sensitive yet beneficial aspect to your business.
So, how do you find someone who can bring your site from page 100 to above Beth the Typist?
Let's first take a look at the screening criteria for a well educated marketing campaign manager:
A marketing campaign manager will have history- History includes previous work, references, portfolio of work
Is this person or company reputable? Take Elance for example. Elance is a online freelance community with thousands of freelancers and employers. Employers are able to choose a freelance writer to perform such task based on previous feedback from other employers listed in the freelancers profile. Elance is a starting point for anyone who would like to manage a budget and find a qualified person to handle their online marketing management needs.
Most companies or individuals will offer you a free trial in a sense. Meaning let you try their service for a small period of time for free. If not, they will guarantee their work.
Choosing a proper online marketing campaign manager is not a hard or dreadful experience for their our thousand beyond thousands of qualified individuals awaiting.
Now let's take a look at your campaign itself.
A campaign will depend on your target audience and how much traffic you wish to generate. It will also depend on the amount of money you have to spend on this campaign. Some of the least expensive yet productive campaigns are blog postings, forum postings and free online classified posting. With the above mentioned marketing strategies your primary expense is the expense of overhead. The person you hire to perform these task. A blog poster usually will charge per blog and amount of words. For example 30 blogs per week at 250 words per blog may only cost 150.00 per week. Forum posting may be just a tad bit less expensive. Over the past few years blog posting and forum posting have become extremely popular and guaranteed methods to get your company name and products aware to the public. Posting to free classifieds may be at the bottom of the food chain. There are a lot of rules and stipulation when posting to classifieds and in most cases may only generate a few leads. However, that's one lead then you had so it is always worth a try.
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