Tiffin Services

Nov 15
08:35

2012

Jenny Jonson

Jenny Jonson

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Everyone knows Mumbai as an island home to advertising and films; what most people might forget is another business that is quickly finding its own little niche with enough profits to keep it growing from an unorganized sector to one with better bearings and structure with the metropolitans.

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Everyone knows Mumbai as an island home to advertising and films; what most people might forget is another business that is quickly finding its own little niche with enough profits to keep it growing from an unorganized sector to one with better bearings and structure with the metropolitans. This is the world of tiffin services that first began with homemakers around the large city especially in the suburbs cooking in their homes for a large section of professionals or students living away from home.  It was a bunch of women who cooked at home and decided to parcel them in tiffin carriers that could be pedaled to homes close to them. Soon people began endorsing these nutritious and cheap meals that didn’t taste of oil so much as it tasted of lentils.

 

Now this might seem to be a trifle desultory in terms of growth but most people have only begun to tap into the potentials associated with this sector. Today there are a large number of vendors and there is quick reshuffling of domains into more subcultures with carriers serving different cuisines to different clienteles. There are tiffin boxes that even cater to film stars,Tiffin Services 	 Articles and they might call themselves something else but is essentially a derivative of the same concept. High dietary meals that cut down on calories, which are attractive to stars and business professionals alike with little or no time to cook themselves breakfast.

 

Tiffin services also cater across the different regions and cultures that India is home to like Bengali meals for the community. There is a lot of money in cooking and now this is on its way to evolving into a culture synonymous with a largely hectic schedule that most city dwellers are exposed to. With this sector opening up credentials, there have been forays even by IT professionals quitting lucrative jobs to start Dhaba services that extend to the tiffin box genre of serving people home cooked meals at home. Of course in a city like Mumbai and Delhi most things are home delivered and so why not food? This is the business model that these small entrepreneurs work in and they have managed to evolve into grabbing a clientele that more than keeps them solvent.

 

Many people even argue that the tiffin carrier business has helped women entrepreneurs come into their own with FICCI endorsing this new trend as a guaranteed empowerment vehicle for women to exercise more than household planning. But this isn’t a domain left entirely to women with a number of commercial establishments now claiming their own slice of the business. The benefits of starting a business like this are the small investments and the potential client base that is indeed large enough to cater to. Of course the possibility of ordering from a fast food chain and other restaurants is always available but a home cooked meal and a cheaper rate definitely make tiffin box meals a source of nutritious food that is bound to satiate your pangs with a much smaller pinch on your wallet.