Media and entertainment giant Walt Disney Co's new steps to limit junk food advertising on TV shows geared toward children is the latest salvo in the nation's fight against childhood obesity.
But it left critics questioning whether the moves were enough to cut the growing waistlines of U.S. youth.
GM Diet
The new initiative, announced on Tuesday in a high-profile event featuring first lady Michelle Obama, will end some junk-food advertising on Disney television, radio and online programs intended for children under the age of 12.
General Motors Diet
Disney is also launching its own "Mickey Check" label for food it deems to be nutritious to help promote certain healthier foods in grocery stores and other retailers.
Lemon Juice Diet
The plan follows New York City's recent proposal to ban jumbo-sized sugary drinks. The growing campaign - ranging from voluntary industry action to government and policy steps - aim to curb consumption of high-calorie, low-nutrition foods that play a role in the nation's obesity epidemic.
The Disney announcement confirmed details sources gave Reuters on Monday and landed amid increasing pressure on the food and beverage industries to promote healthier products.
Fat Chance: Diet Coke Fights Obesity?
For related articles and more information, please visit OCA's Food Safety page and our Millions Against Monsanto page.Overweight 6-Year-Old Vows To Change Lifestyle After Second Heart Attack
HOUSTON—Describing his second heart failure in the span of two years as “a real wake up call,” obese 6-year-old Nicholas Bleyer announced Tuesday that he was finally trying to turn his life around.Obesity rates rise in county schools
By the time students in Forsyth County reach high school, more than 40 percent of them are overweight or obese, according to a BMI study released by Winston-Salem/Forsyth County Schools.