Disney seeks to limit junk food ads (GM Diet - vancouversun)
Media and entertainment giant Walt Disney Co's new steps to limit junk food advertising on TV shows geared toward children is the latest salvo in the nation's fight against childhood obesity.
But it left critics questioning whether the moves were enough to cut the growing waistlines of U.S. youth.
The new initiative, announced on Tuesday in a high-profile event featuring first lady Michelle Obama, will end some junk-food advertising on Disney television, radio and online programs intended for children under the age of 12.
Disney is also launching its own "Mickey Check" label for food it deems to be nutritious to help promote certain healthier foods in grocery stores and other retailers.
The plan follows New York City's recent proposal to ban jumbo-sized sugary drinks. The growing campaign - ranging from voluntary industry action to government and policy steps - aim to curb consumption of high-calorie, low-nutrition foods that play a role in the nation's obesity epidemic.
The Disney announcement confirmed details sources gave Reuters on Monday and landed amid increasing pressure on the food and beverage industries to promote healthier products.
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