How Could Females' Demand Be Satisfied

It was a long time since the birth of fitness shoes, but this fitness shoes trend really began sweep the whole China with more sports shoes brands sent their power in the market of China through throwing themselves to the camp of fitness shoes in 2011. It turned out to be a wild wish to keep a regular exercise habit with the life rhythm becomes more an more faster. As for white-collar women, this trend is quite obvious. With the target of "quietly" remodeling beauty bodies in daily life, fitness shoes itself turns to be one of the subjects, which will be researched by manufactures of footwear.

There were sports brands, which kept on researching and developing fitness shoes in 2011, in addition, a number of fashionable sports brands all launched their featured products of fitness shoes respectively. We naturally would like to turn our looks in this new important field as a professional sports shoes medium. This time we selected several fairly representative fitness shoes styles on the market of last year, and made a brief analysis on their fitness principles for each people who loves beauty.

On the market of female fitness shoes last year, Kappa can be described as the best in the limelight. Joined hands with Karen, CURVES fitness shoes were launched and it became the focus of the market with its eye-catching shape. Regarded the "find balance from imbalance" as exercise design principle, CURVES adopted the unique dual-round bottom shoe design. While tightening legs, more energy will be burned, which will create the "it does not require additional time and effort" model new concept for urban women. Women who wear it will be brought with continuous beautiful impulsion, and therefore to achieve the harmony and unity between movement and beauty.

The new winter version continued to the sexy characteristic of CURVES fitness, and it integrated the winter fashion elements in at the same time. About distinctions between winter climates of various areas and preferences to various shoes styles of women, CURVES shoes for females of the winter version has paid adequate consideration. This version introduced many types of shoes, including winter boots version, middle-height heel version as well as low-height heel version simultaneously.

About the choice of material, this type focused on making the design of weather distinctions be prominent and integrated fashion into warmth cleverly. According to characteristics of winter, color selection and collation adopted the design that was different from the spring and summer version CURVES, which can better meet the demand of winter's environmental characteristic and collation. The mid-height upper made a ideal combination between movement and fashion by extending the classic style's upper design. In central China in winter, girls' warm preservation needs can be properly satisfied by this. Innovative ideas were kept on reflecting on the popular EASYTONE fitness shoes by Reebok in 2011. It pushed through the time limitation, and it allowed you to be in the top condition anytime and anywhere.