Are you trying everything the "experts" have suggested you need to do to have a successful business, but you are not getting the results you want? Maybe you are having some success in your business but you sense you are doing things that feel really hard. Perhaps it is not so much what you are doing but instead, it may be time to determine if you are operating your business from a head-centered perspective when you really are a heart-centered entrepreneur.
I recently took some time away from writing new blog posts to re-evaluate what I wanted my business to be about and how we would be of service to our clients. So, I took four months and did some soul-searching. As much as I loved connecting with readers on my blog and in my ezine, something seemed off center and I was determined to find out what it was and figure out how to fix it.
The first thing I did was to find a new coach - yes, coaches have coaches. I explained to her that my heart desire is to see women who want to start their own businesses get the help and guidance to do just that. In a very short time, we were able to uncover together what my problem was: I am a heart-centered entrepreneur but I had planned and launched my business from a head-centered perspective.
What is a heart-centered entrepreneur? She (or he) is an individual whose main reason for being in business is that she wants to make a difference in peoples lives; she wants to be a catalyst for change; and, she wants to passionately pursue her purpose. On the other hand, head-centered entrepreneurs are solely driven by making money and everything they do - from choosing a target market, how they market, their sales process, etc. - has that as its only goal. Now mind you, I want my business to make money. If it does not, I really do not have a business.
For me the difference is that I believe in being authentic with those I want to serve. I want to build my business from that place. That means that I do not select my target market based on how much money I think I can make. I do not engage in marketing activities that feels "salesy." I choose to remember every day that I am in business because I am passionate about my purpose which is to see women share their gifts with the world through entrepreneurship. I do have to know the "head stuff" about niches, target markets, marketing, sales, etc. but those things do not drive me and I will not allow them to drive my business, either.
There are lots of head-centered business owners who are quite successful at what they do and there is nothing wrong with that. I am just not one of them. If you are a heart-centered entrepreneur like me, know that you are in the right place. Stay tuned on my blog because in the coming months we will be offering lots of services and processes to help you start and grow your business in a heart-centered way.
