Are YOU Finished?

Apr 8
21:00

2002

Gail Hornback

Gail Hornback

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Isn't it great - that awesome feeling of ... you get when you finish a project. I LOVE it. For example, creating an ebook. An idea grows into an outline, and then to ... ... h

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Isn't it great - that awesome feeling of
accomplishment you get when you finish a project.
I LOVE it.

For example,Are YOU Finished? Articles creating an ebook. An idea grows into an outline,
and then to (sometimes agonizing) hours of research,
writing, rewriting, editing, and rewriting, compiling and
recompiling, then finally compiling it for the last time, and
uploading it to the server to make it available to the public.

Ah, what a nice feeling.

But, in general, if you're expecting that feeling in relationship
to your Ebusiness, you'd better get ready for an attitude
adjustment.

Too many people are looking for a Business they can put on
line and sit back and reap the rewards. Sorry to burst your
bubble, but the odds of finding that kind of opportunity are
pretty slim - if not non-existent.

It pains me when I see someone investing their money,
and ESPECIALLY their hopes, into one of the millions of the
"make-money-automatically" programs. And trust me,
there are MILLIONS of them, and MILLIONS of people trying
to work them.

Creating and managing a REAL Ebusiness is a job that has no
end. It is never complete and ready to set on auto-pilot.
"So, what will I be doing?", you say, "Once my website is complete,
can't I take some satisfaction in that?"

First of all, your website will NEVER be complete. If you have come
to a point where you think it is, you'd better do some re-thinking.
A successful, income-producing website is an ongoing process.
You should always be looking for ways to make it better, to add
content, change content, add new ideas, add new products, change
marketing procedures, and on and on it goes.

NOTHING works forever. And nothing works alone.

Secondly, if you are doing it right, you'll never finish your email.
A successful Ebusiness means answering loads of email.
A REAL Ebusiness has REAL customers, with REAL needs and
problems and questions. If you are doing something right, you will
have more email than you can handle. ( Besides the SPAM!)
People have questions, suggestions, problems, praises.
And you want it all. Keeping your personal contact alive
with your site visitors is essential to keeping your business
successful and growing.

Now, you think you've found or created the perfect product?
You just know this is THE ONE! Get your marketing plan and
affiliate program set up, and sit back and watch the money
start rolling in?

I repeat:
NOTHING works forever. And nothing works alone.

You'd better try repeating that sentence to yourself a few
times, also, until it soaks in.

I can't tell you how many times I've let myself believe that
we have FINALLY come up with the product that is going to
be IT for us. Some have done exceptionally well. But none
have ever been the ONE to depend on for the whole enchilada.
Just doesn't work that way. Its a numbers game. Lots of
different products, lots of different marketing methods.
Some will work, some will not. And some you'll give up on
too quickly to see them work. Yes, it takes time and probably
money. But would you expect it any other way in the
'brick and mortar' world? I think not.

I get asked this question all the time: "I want to start an
Ebusiness, but I need money NOW, and don't have any
money to invest. Can you suggest a program?"

Answer? NO.

Fact of life.

And, you can choose to allow this fact to take you in one of two
directions:

1. You can become discouraged, and resign yourself to the
the notion that you can't do it.

2. You can let it motivate you into getting started NOW, so that
you start making income all the sooner.

People have been starting and growing successful entrepreneurial
businesses since the beginning of time. Its too bad that with the
introduction and growth of the Internet, the idea that it should be
easy and free has become so easily accepted.

The internet has presented some really great new opportunities and
avenues for entrepreneurs, but it hasn't changed the simple fact that
it takes hard work, perserverance, and at least SOME money to make
it happen. You'd be surprised how far a little diligence, and creativity
can take you, if you'll just commit to hanging in.

So, let me ask you ........ are you FINISHED?