Basic Search Engine Optimization Approaches

Search engine optimization is something without which you cannot even think of generating a single penny from your website or blog. Search engine optimization or more popularly ‘SEO’ requires you to ‘optimize’ your website or blog in accordance with Google, Yahoo, and Bing search engines for some specific keywords. These specific keywords are obviously related to the niche of your website/blog. Many people consider the selection of keywords as a simple and unnecessary task. But, selecting keywords accurately, precisely and appropriately directly and positively impacts your search engine optimization approaches. There are a number of things you need to optimize in order to have perfect SEO website/blog. You should understand that largest search engines like Google, Yahoo, and Bing haven’t disclosed what they really and actually look for when people search specific keywords. But, we have a number of hints and proposals that obviously, clearly and directly affects our search engine optimization approaches. Let’s have a look at few of the most popular search engine optimization approaches.

One of the most important things you need to optimize your website for Google, Yahoo, and Bing is the ‘content’. Content is doubtlessly the king of your website or blog. It is the content that people look for when they are making specific searches. According to SEO experts, the content should have the keyword density of 1%-2%. Therefore, if your website or blog is about ‘pet dogs’, you should have this keyword repeated at least 4 times in 400 words content. Also, it is not recommended to exceed the repetition more than 8 times. Similarly, page title, meta tags, URL structures, website navigation, robots.txt modification and much more things are needed to be consider in order to have perfect SEO of a website.

Besides these in-site optimization tips, you also need to market your website to as many ‘worthy’ and ‘notable’ places as possible. Try creating backlinks for your website. Backlinks are simply links redirecting back to your website. These backlinks are placed somewhere on some other website. When visitors of those website feels the link interesting, they click on it and get redirected to your website. There are free and paid methods of getting backlinks to your website. It is always recommended to choose the free method in creating backlinks of your website. The greater the backlinks, the more are the chances to get listed at Google. Best of luck!