This article aims to show the charm of traditional style home furniture and states the current situation of traditional furniture industry.
Cabinet industry, as a traditional manufacturing industry, has been centered on offline business entities shop. However, in recent years, due to the high rent costs, slow sales, coupled with the popularity of the Internet, the advantages of low cost, high promotion promotes some companies to value this emerging channels. Indeed, the Internet can save the cost of rent, utilities and other expenses, and the display space is bigger, but the kitchen cabinet enterprises at the same time of transformation of the Internet, should also focus on the path of transition, taking the good products, channels and services into account to win the market faster. Industry insiders believe that the current domestic industry is relatively weak in previous years, not only hard to achieve the growth targets set at the beginning of the year, many companies are even facing the threat of going bankrupt. At this time point, the power of enterprise transformation is the strongest. For e-commerce, many of the traditional industries have experienced a process of "invisible, look down on, do not understand, do not catch up". As a result, many domestic enterprises have begun to take immediate attention and follow up the strategy of the potential opportunities of the Internet. But the Internet is really the life-saving straw of the traditional enterprise? For many traditional home business owner, the difficulty in the traditional sense of the transformation and upgrading is not small, especially let some of older entrepreneurs who have no interests in computer and the Internet turning to the Internet is more of a problem. In the context of the transition to the Internet, what is the transformation path of the kitchen cabinets enterprises? The industry insiders pointed out that the path is mainly around three aspects: Product, Channel and Service. “E-commerce and other Internet technology is a very useful tool, but the most fundamental elements are product quality and whether the product is able to meet the needs of consumers. If the foundation is done, and then supplemented by the thinking and technology of the Internet, it will be able to achieve rapid development of enterprises." Cabinets enterprises is a kind of traditional manufacturing enterprise, marketing is often achieved by the development of channel distributors. But now there are more and more companies begin to build the official website, the opening of micro channel public number, the construction of the Internet and other personnel, etc.. Indeed, there is no time and space constraints on the Internet, kitchen cabinets enterprises engaged in the use of Internet marketing can achieve the effect of the traditional model can not reach. In addition to channels and products, services also can not be ignored. However, the cabinet products because of the large size, heavy weight, the service and experience of the higher demand for the development of cabinets, which is known as the "last mile" problem ". However, the huge market cake of traditional style compared to modern high gloss kitchen cabinet has endless charm.