Crafting, Marketing, and Distributing Your Own Digital Information Product

Jan 2
22:00

2024

Shelley Lowery

Shelley Lowery

  • Share this article on Facebook
  • Share this article on Twitter
  • Share this article on Linkedin

In the current digital age, there's no better time to create and sell your own digital information product. The internet has made it easier than ever for anyone to develop, market, and distribute their own products. Information is the top-selling product online, with countless internet entrepreneurs amassing wealth by selling information.

mediaimage

Choosing a Topic

The first step in creating your product is to choose a topic. Opt for a subject you're knowledgeable about. The information you possess is valuable. Simply write about what you know and teach others to do the same. It's as straightforward as that.

Creating an Outline

The simplest way to start writing is to create an outline. Begin with an introduction,Crafting, Marketing, and Distributing Your Own Digital Information Product Articles followed by a foreword. Your introduction should give your readers a glimpse of what they're about to learn, while your foreword can include information about you, your credentials, copyrights, and what you want your readers to learn.

Next, create a table of contents or chapter titles. If you're writing a how-to guide, a table of contents will help your readers quickly locate crucial information. If you're writing a book, you can skip the table of contents and use chapter titles instead. Ensure your titles tell the story of your information when read sequentially.

Finally, conclude your outline with a closing statement. Once your outline is complete, you can start filling in the details. Write in small blocks, leaving space between paragraphs. Use a readable font and write in a language that everyone can understand.

Delivering Your Information

To deliver your information to your customers, you'll need to compress it into a downloadable file, also known as an ebook. There are different types of compilation methods, but for this example, we'll focus on HTML compiled ebooks.

Ebooks are self-contained "executable" files of HTML. This HTML could be a website you've created or HTML you've specifically prepared to be compiled into a downloadable .exe file for distribution. When downloaded, this file will self-install on your client's desktop.

To create your ebook, turn your text into HTML. Divide your text into sections such as Introduction, Table of Contents, Chapters, etc., and create a webpage for each. Ensure you include good navigational links to and from each page you create.

Selecting a Compiler

There are many good ebook compilers available online, but I can personally recommend three:

  • E-ditor Pro - This is the easiest compiler to use. The step-by-step interface will guide you through the entire process. This program includes a pop-up message box that loads prior to your ebook loading when your ebook is launched. This box can contain system requirements, copyrights, or any text you'd like. Cost: $69.95

  • WebCompiler - This program is a bit complicated the first time you use it. However, once you've figured it out, you can easily create an ebook. This program allows you to use your own product icon. Cost: $149.00

  • Activ Ebook - This program isn't as easy as E-ditor Pro, but with the aid of the instructions, you can easily create a nice ebook. The great thing about this compiler is that it assigns an ESBN number to each ebook you compile. It also has a free demo that is fully functional for up to 10 files to be compiled. You can create and distribute ebooks with the free demo, but you must register the software if you'd like to sell your ebooks. Cost: $29.95

Taking Orders

To start taking orders for your ebook, you'll need to have the ability to accept credit cards. Unless you want to get your own merchant account, the best way to accept credit cards is to use an online service like ClickBank. This company allows you to accept various cards, charges a one-time $49.95 activation fee, and a $1 + 7.5% fee per sale. There are no monthly fees. The great thing about this company is that over 60,000 affiliates can choose to sell your products for you. ClickBank will bill your customers, pay you, and pay your affiliates a commission. In other words, they'll run your entire affiliate program for you.

Creating your own digital information product is a feasible task. Consider your unique talents or knowledge that you could share and write about. Creating your own product could be one of the best business decisions you'll ever make.