How To Evaluate A Business Opportunity

I will outline for you the 10 basic steps that will help you to determine the "goodness" of investing in a business opportunity. So...let's get started.

You should ask yourself:
1. Do I know someone with experience in this business?
2. Is this business growing now and will it grow in the future?
3. Will the company train me?
4. Are my "start up" costs small or large?
5. Is the company stable?
6. Is the company well-known?
7. How soon will my investment come back to me as profit? {This is your return on investment -- R.O.I.}
8. Is there an apparent need for the company's products or services?
9. Does the company have international locations?
10. Can I work the business at my own pace?

Your responses should be:

1. Yes
2. Growing & will grow
3. Provides training
4. Small
5. Stable
6. Well-known
7. 90-days is reasonable
8. Great need
9. Has international presence
10. I can work at my own pace

If the majority of the responses are like those given above, then you are probably looking at a "mover and shaker" business.

In other words, it is a business that is headed toward more growth and greater profit. If, however, most of the responses were the opposite from those given above, then it is a good idea to keep your investment dollars in your pocket and to look elsewhere.

Bottom line: Be sure that all of your business decisions are based on an objective and logical evaluation "system". In this way, the chance that you are making a decision based on "emotion" will be greatly reduced or eliminated.

I hope that this business evaluation system will help you make sound consumer decisions as well.