I’d like to talk to you about ‘colloquialism’. You may have heard of this concept before. It’s defined as ‘informal conversation’ in the dictionary. A colloquial definition of colloquialism would be ‘people talk’.
Over the years, many copywriters have evangelised writing how you talk. And although I fully agree with them on this, colloquialism is something a little bit different.
Colloquialism, in this context, is the use of a word/s or phrase/s that is a well known/well used word/s or phrase/s. When someone reads or hears a colloquial term it has an extremely powerful bonding effect.
For example. “I just kept quiet and got on with my work.” is how you might talk, but a colloquial version would be “I just bit my lip and buckled down.” Both mean exactly the same thing. But the colloquial version makes the reader think “Cool! He talks just like me!”.
Think about The Beatles (or any successful band for that matter.) Why do you think they were so successful? Well apart from them being excellent performers, their songs were absolutely riddled with colloquialism.
They didn’t sing “I’ve had an awful night and I’ve been working very hard. I’ve had an awful night and I should sleep very well.”
No!
They sung “It’s been a hard day’s night, and I’ve been working like a dog. It’s been a hard day’s night, I should be sleeping like a log.” What’s a day’s night for Pete’s sake? A night during the day?! You’ve been working like a dog? What? Pulling a sledge? You should be sleeping like a log? A log doesn’t sleep! But you know exactly what it means don’t you. That’s colloquialism. Then they sung “And when I arrive back home, your mannerisms are pleasing.”?
No they didn’t, they sung “And when I get home to you, I find the things that you do, make me feel alright.”
If you look at all the words for all The Beatles songs, you will see tons and tons of colloquial words and phrases.
It works like a charm, (Translated from “It works very well”)
Look at all the most popular songs these days and you will see that the title of the song is a colloquial word or phrase. Here are some oldy examples…
The Supremes - Where Did Our Love Go
What? Love can’t go anywhere! But you know what it means. And a lot of people have said this to their partner at one time or another. It’s colloquial.
Sinead O Connor - Nothing Compares to You
Why didn’t Sinead just call her song “I probably won’t meet anyone like you again”? It means the same thing. But “Nothing compares to you” is something that a lot of people say about their ex when they’ve split up with them. It’s colloquial.
Michael Jackson - Beat It
Beat my Yorkshire pudding mix? My egg custard? What?
Oh I get it! It’s a colloquial version of ‘Go away’. He could have titled his song “Please go away!” but Michael knew the power of colloquialism. .
Sometimes songs are just a string of colloquial phrases all strung together. When you read them, they don’t actually make any sense but they’re words you use all the time so you still like it for some strange reason.
In fact, you’ll start noticing this from now on. Every time you hear a song, the colloquial words will jump out at you like a jack in a box! (Translated from “…words will stand out and be obvious.”)
My point here is, the more the colloquial word or phrase is used by people and/or the more colloquial words or phrases are used in the actual song, the more popular the song will be.
Similarly, when selling, the more colloquial words or phrases you use in your sales spiel, the more sales you’ll make.
Make sense? If you are a song writer (or budding) songwriter try it on your songs as well as your listings.
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