How To Get Business Success Part 1

There are 5 fundamental “must haves” for any Internet business to be successful. All successful businesses have these 5 elements, and it doesn’t matter if the business sells products or services, what industry it is in or how it is positioned.  Any business that misses out one of these elements is on a fast track to failure (remember that 98% of businesses fail).

To make sure that you choose a business that will deliver success and make money, use this Crash Course as a checklist.

It really does pay to do this homework before you choose any Internet business or home business. 

Business Principle Number 1: Find People Who Need Something.

What you are looking for is a “Starving Crowd”.  You must focus on a group of people (prospects) who want your products or services and can afford to pay for them.  These people have desires and needs that they want to be satisfied.

Imagine families at the beach on a hot day – they’ll stand in line to buy ice creams from you.

Sometimes people have a great idea for a product. Then they will spend heaps of time and money developing it until they have the best product in the world.  After all this effort, they may find that they can’t sell it at all.  Why?  Because they didn’t check to see if anyone wanted the benefits that this product offered.

It is important to make sure that your target audience can pay for the product or service you are selling.  I heard a story about a lady who developed a fantastic book for college students.  It was about how to find work overseas when the students went traveling.  The problem?  The students had no money to pay for the product!

A classic group to market to is the “Baby Boomers”, people born between 1946 and 1964.  Baby Boomers make up one third of the world’s population and control one half of the wealth!  The Boomers know what they want and will pay to get it.  They actually drive economic trends, so they are a powerful audience to market to.  Many Baby Boomers are looking for their own home business to provide extra income for their families. Some Boomers are approaching retirement are looking for ways to boost their savings, so they want to make money now.

Always think about the benefits that your prospects are looking for.  What will you be able to give them that will provide benefits?  It might be better health or, cash in their pockets.  It all boils down to giving then a way to get what they really want.