Importance of Backlinks in website promotion

Designing and developing a website worth nothing if you don’t have any traffic on it. Many people keep in updating their blogs and websites but do not make any efforts for generating traffic on it. You should consider your online website same as your physical street business. You will need to “DIRECT” customers and visitors to your website so that you can promote your online home based business as well. Today’, there are probably more than a million people who are somehow associated with one or other home based business. This is probably because of the cursing economic crises that are being observed all over the world.

No matter what is the reason behind starting an online home based business, you will need to generate as much traffic on it as possible. Your home based business’s website is a sort of your internet presence. The more you groom it, the more money you will be able to generate through it. There are two ways of getting traffic on your website. The one is paid and the other is free. If you go for paid methods of generating traffic on your website or blog, you will ensure a specific number of visitors per day. You can monetize your blog or website and hence can estimate a return that you will generate. If this return is less than your expenditure, it is better not to go with paid methods. But if you think you will be able to make more money than what you have expended, then you should definitely choose the paid methods of generating traffic on your website/blog.

The other, free method requires too much effort. This is also the reason why people are unable to achieve this method of generating traffic. This method actually generates traffic through search engines. When people search for specific keywords, they are provided with thousands of pages of search results which are related to their search. The search result at the top is mostly clicked by searchers and hence they visit that website ‘for that specific keyword search’. This is a completely free method of generating website traffic. If you also want to generate traffic through search, you will need to optimize your website for different search engines. Google and Yahoo are the biggest players in the search engine market. If you are successful in optimizing your website for these two search engines, you will get your website listed in first few pages of these search engines.

Now coming to backlinks, I would like to tell you that backlinks are the heart of search engine. These are the backlinks which are searched and pointed by search engine crawlers. A backlink is simply a link somewhere on internet that points to a specific website. Say for example, your website is related to pet dogs. Now you will have to create backlinks for your website with keyword ‘pet dogs’. The hyper link anchor text should include ‘pet dogs’ and it should redirect to your website main page or some other page. The more backlinks you create with keywords ‘pet dogs’ (in this case), the greater are the chances to get indexed by Google in first few pages.