Michael Southon

Instant Success or Gradual Improvement?

We live in a culture of instant success. This is ... so on the ... Everyone wants tobecome an ... ... 'Retire ... 'GetRich Quick', and so on. ... it does

We live in a culture of instant success.

This is especially so on the Internet. Everyone wants to
become an 'Overnight Millionaire', 'Retire Quickly', 'Get
Rich Quick', and so on.

Unfortunately, it doesn't work - except in rare cases.

But here's a system that does work - it's called evolution
or Gradual Improvement and Nature has been doing it for
millions of years.

Nature operates through trial and error. It's constantly
experimenting, testing. Each generation produces new
mutations. Some succeed, some don't. Those that succeed
become the basis for the next advance, and so on.

And that's also the secret of successful web marketers -
trial and error. They constantly test. Sometimes it works,
sometimes it doesn't. When they find something that works,
they improve on it. Each tiny success becomes the platform
for the next success, and so on.

In fact, people who succeed in any walk of life do so not
because they discover a 'formula for success', but because
they learn how to deal with failure.

Thomas Edison, when asked if he felt discouraged by the
1,073 failures he had before inventing the electric light
bulb, replied "I did not fail 1,073 times, I found 1,073
ways not to do it"

Remember, there's no failing, just learning.

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