MLM Training series - Network Marketing in the 21st Century
Three ways that top network marketers are successful growing their businesses are covered in this article. These include building a relationship first, qualifying the prospect and developing a curiosity in your business opportunity. If you are not using these 3 approaches in your network marketing business, you could be wasting your valuable time.
The top network marketers and home based business entrepreneurs have changed and adapted to the new world of network marketing. They recognize that success in this business requires a different approach when dealing with prospects. Unfortunately, our business has had a bad reputation and a large portion of this can be attributed to aggressive sales techniques and pressuring people to join.
Build a Relationship First. As an MLM business owner, you are a networker in the truest meaning of the word. Don’t just focus on building a relationship with potential prospects, have a genuine interest in people and build a relationship with everyone. A vital component in building a relationship is the art of listening. Learn to listen to what is being said and how it is being said. Remember that a strong relationship is built on trust, and you will need to instill trust in your prospect if you are to share your opportunity with them.
Qualify the prospect. When attracting people into your team you must focus on the most qualified prospects. As many as 90% of network marketing business owners quit in their first year, so your job is to recruit those that have a greater chance of success. So ‘how do I do that?’ you may be asking? My simple answer is to focus on leaders. I did this through PAYING proven leaders to join my team! That’s right, I sponsored their set up costs and sent them on their way. What a great decision that was! I recently learnt this technique from some dynamic MLM Trainers that I invited to speak on a teleseminar for a small group of my contacts and colleagues. If you are not having much success with finding or keeping new team members, try this alternative approach.
Develop a curiosity in your business opportunity. The easiest way to develop a curiosity in your business is to be a great example of happiness and success. If you are in the health and wellness business, for example, be a walking picture of health and fitness and behave in a positive and energetic way all the time. People will ask you where you get all your energy and vitality from, which is the curiosity line you have been waiting for. The other way to develop curiosity is to ask the right questions. Once you have listened to them (see building a relationship above) you can then ask well directed questions that will raise your prospect’s interest.
These are just 3 suggested areas you should focus on if you are looking at ways to grow yourself and your network marketing business. Review and practice these methods until you are skilled at interacting with people and I guarantee that you will see success in your business.
If you would like to learn more about these principles and many others that will help you grow your business, click here for more details: MLM Training
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ABOUT THE AUTHOR
Katrina Harris is a passionate home based entrepreneur who made a commitment to learn the successful traits of the super wealthy. After tapping into the minds of the Superstars of MLM she has made these learnings available for anyone else keen to crack the code of the super successful. More MLM training at http://www.superstarsofmlm.com/