"P" Your Way To Online Business Success With Great Pricing

"P" Your Way To Online Business Success With Great Pricing!
© 2002 Jeff D. Schuman
http://www.Team-Schuman.com

Article 4 in a series of 7!

Receive the whole series by email here:
pcourse@aweber.com

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Hi...Jeff Schuman here with another article on making money
from the comfort of your own home with my Amazing Sales
Formula and Internet Marketing!

As we continue to look at the 6 P's in The Amazing Sales
Formula today we are going to talk about Great Pricing!

What is the message you are sending to your customers?

When you factor in everything that it takes
to make a sale the one thing that affects
the bottom line of your business the most
is the price.

Set it to high and you won't have enough sales to
stay in business. Set it to low and you won't be
able to cover your overhead and you will be out of
business.

Most businesses fail in the first 2-5 years for 2
reasons.

1. Lack of capital to stay in business long enough
to become profitable.

2. Lack of knowledge. Not lack of knowledge on
their profession, but rather lack of knowledge
in the steps required to turn a profit.

I've seen it over and over again. You talk to
someone who appears to be super busy.

They are making sales left and right.
Their phone is ringing off the hook.

They can't get the product
in fast enough to fill the demand.

Then 6 months later their doors are closed.
I always wondered how that could be.

The bottom line is they did not have their pricing
in line to cover their overhead and eventually they
ran out of money to stay in business!

When we are running our own home businesses we are
lucky when it comes to overhead.

We don't have to deal with many of the variables a
typical business has to deal with.

We don't have the additional costs such as
rent, employees, payroll, benefits,
office furniture, licenses, phones, utilites,
warehouse, vehicles, insurance....etc...etc...!

This right there helps solve one of the first
variables in setting pricing.

We should be able to be more competitive right
away because our overhead is lower than a
traditional business.

There our a number of tax benefits for owning your
own home business. Depending on the tax laws in your
country these benefits can be HUGE!

I can show almost anyone with a job in the U.S.A...
(and other countries as well) how to start and run
their own home business without taking a penny out
of their own pockets LEGALLY!

Let your tax dollars fund the start-up and overhead
of running your own home business.

But that is another course in itself!

If you look up the meaning of the word PRICE in
a Webster's Dictionary the first meaning you see
is this..archaic: value.

That really in a nutshell is what you are doing
when you set the price for the products that you
are offering. What is the value?

The value to whom?

The value to your customer. This right here is
where most business people get confused! Have you
ever heard the saying:

"You sure are proud of your product!"

What is the customer saying here? He's not saying
your price is to high.

What he is saying is you have not given me enough
reasons to "VALUE" this product for the price you
have it set at.

For years I have sold heating and cooling products
here in Colorado. For five years I struggled to
get my territory to $1 Million Dollars a year in
sales volume.

We were the highest priced product in town, but
could not grow our market share. Then a wonderful
thing happened.......


We changed our marketing philosophy and our business
doubled and then tripled in 3 years. How!

We added more value to our product. We increased
the benefits to our customers.

We DID NOT drop the price. We just changed our
approach to our market.

When the perceived value increased we were able
to increase our sales and our PROFITS without
dropping our PRICE!

This is the whole lesson today on pricing. You have
to know what your market will bear when it comes to pricing.

Then increase the value of your product to
your customer and you will be able to sell at that
price all day long.

How do you increase the value of your product?

Here a few simple ways to do it?

1. Make it easy for people to do business with you!
2. Make it easy for people to get your product!
3. Run GREAT PROMOTIONS that make people DESIRE
your product!
4. Give great Terms like Buy Now, Pay Later!
5. Offer Freebies!
6. Offer more than your competition.
7. Increase the size!
8. Increase the content!
9. Offer FREE Delivery!
10. Have a better return policy for unsatisfied customers!
11. Offer referral fees to get hundreds of mini salesman
promoting your product!
12. Try it Before you Buy It!
13. Contests!
14. Incentive Trips!
15. Rebates!
16. Offer Great service!
17. Be the expert on your product!
18. Offer better warranties!
19. Offer better technical support
20. Don't Lie! Tell 'em' the truth! Whether they want to
hear it or not!

Etc. Etc. Etc.

These are all things I have done over the years to
beat the pants off of my competition WITHOUT dropping
my price.

If your product is good....Even better if you have
a GREAT PRODUCT that you really believe in then you
are only limited by your mind.....And what you can
come up with to make people want to buy from you.

Price is not the determining factor.