Pay-per-click (PPC) advertising is a very effective way to build a customer list for your online home business. But if not used correctly, it can be a very confusing and costly path to success.
Everyone who has ever used the internet has seen pay per click ads. They are the ads at the top of the page and listed on the right hand side. They are sometimes referred to as 'sponsored links' and may appear in a different coloured background.
PPC can work for any business and will draw in potential leads to your business as those people are actually looking for your product or services. For example, if your online home business is all about cakes and home baking and a website user types 'cake baking tips' into a search engine and 'cake baking tips' is one of your keywords, they will see your ad (if you have placed a suitable bid for that keyword - more on that below).
However, with PPC, you still need to know how advertising works and how to write effective ads in order to compete with your competition. Here are ten tips to help make your PPC more effective.
Have keywords on the display URL.
In case you are targeting any keyword, for example say 'real estate' then create a display URL that has the word 'real esate' in it.
Try out different advertising styles.
You will not know which style works the best until you have actually tried them. You can test a soft styled writing with a hard selling strategy. You never know which type of writing will impress the customers. You should give each type time to analyse the results and then decide which one generates the best response.
Create an effective squeeze page.
This is where you will send a user when they click on your ad. Make sure that your landing page is clearly related to your ad and gives the benefits of the product or service that your online home business provides. Include an opt-in form on your squeeze page to provide more information (for example, a free report or video).
Have keywords on your squeeze page.
Make sure that you have keywords on your squeeze page. These should be the exact words that the customer has typed in. It is important because the only reason a customer clicked on your ad was because it contained the keyword that they wanted.
Avoid sending potential customers to your website homepage.
Sending your customer to a very non-specific page is the last thing that you would want to do as it may niot relate directly to the subject of your ad. The customer will go away and not come back.
Bid sensibly.
It is very important that you are prudent while you are bidding; never bid for anything more than what you can afford to pay. Bid as low as possible while still ensuring that your ad is on page one (or page two of some search engines). Any lower than page two and your ad will probably will not be seen.
Create separate ads.
This is a very effective technique but few businesses actually use it. You should write ads that are specific to each keyword that you use so that you can see which are the most effective.
Consider your keywords carefully.
There are three keyword options. Exact Match means having an exact keyword match which triggers a listing. This is the ideal keyword that you want.
A Phrase Match is the keyword phrase which helps to trigger the listing. This is the second best option.
A Broad match means that the listing can be triggered even if the keywords are not in proper order or are separated by other words. This can drive traffic but the leads will not be as qualified as an Exact match
Use a keyword research tool.
Keyword research tools help you to find out what keywords are being used to search for the products or services offered by your online home business. Also they can show the common misspelling of the most popular keywords. This way you do not have to pay a lot of money for the common keywords and still generate traffic for your site. It is important that you have a specific plan when you are picking out keywords. These should be such that the most significant priorities of your business is taken in to account.
Remember the purpose of your PPC ad.
Remember with PPC advertising, that your ad is not selling your products or services. It is bait, to get people to yore squeeze page and onto your list and then onto your website. Your website and your email follow-ups will do the selling for you.
There is a learning curve to using PPC advertising for your online home business, but once your campaigns are working well, they'll work for you 24/7 and will always bring you targeted traffic.
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