As an operator of a website you often hear and read about having fresh, quality site content. What exactly is site content and is it really just all about articles and the information contained in articles, or is there more?
It is true that site content is primarily made up of articles and textual information. Look at just about any site on the Internet and you will find that most of the content requires the site visitor to read to understand what is being offered up.
Yet, thought this is true there are some other mediums that should be considered when building content for your website. Before we get to the other content types we should consider how the different ways people think and learn. Some learn best by reading, others by viewing and others by interaction. Knowing this will help you when deciding which type of content you should include on your site.
Here are three examples of content that can be used to deliver your message.
Textual Content – Content that is great for getting a lot of detailed information out can be descriptive and paint a word picture of the message you want to convey.
Video Content – Very hot content delivery method. Many visitors are comfortable with video having grown up with it. Great for building immediate rapport with the viewer. The message is dependant on the quality and length of the video. One consideration is that if your audience is world wide, not all visitors will have powerful enough computers to display video.
Graphic Content – Content that delivers a message through pictures. This can be art, cartoons or anything with visual appeal. The graphic should be consistent with your sites theme.
As you read this article you will certainly become aware of other content that is available and can be used to enhance the look and feel of your particular website. The challenge for you is to find the happy medium between having text, video and graphic content. A purely bland website has only one and might not be inspiring enough for a visitor to hang around.
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