Shery Ma Belle Arrieta

Specialize... Then Diversify!

When we think about it, many of the things we do seem to'snowball.'

We come up with an idea, we work on it, we execute it.

Then a second idea comes up as a direct result of thefirst idea.

Along comes a third idea and it's very much related to thefirst two ideas.

Even though it was never in our plans to get from the firstidea to the third, they all seem to fall into place.

They all... jive.

For many of us who make the Internet our virtual office,we may have many 'snowball moments.' In fact, our entireonline existence may be one big snowball!

Let me give you an example of my own snowball: After Ifinished creating my first e-mail workshop and liked theresults, I created several more that would help me earnmoney to support my sites. I never thought I'd be writing ane-book on the subject a couple of months later. It certainlywasn't planned.

Because of the e-book, I started another newsletter devotedto the topic of e-mail workshops so I can keep in touch withpeople who bought the e-book. It's also a free resource forpeople who want to learn more about creating and usinge-mail workshops, eCourses and tutorials for their business.

And because of the e-book and its companion newsletter,another idea grew: not everyone's interested in gettingtheir hands dirty in creating and writing their own e-mailworkshops or eCourses so why not offer a custom e-mailworkshop creation and writing service? It's still up my alley,and it is my expertise.

I'm experiencing diversity in my specialization: I startwith my specialized field (e-mail workshops) then diversifywithin that field (developing and conducting e-mail workshopsfor my own use, writing an e-book about it, publishing ane-zine that's devoted on the topic, offering an e-mailworkshop creation service).

If you look around at all the things the others are doing onthe Internet right now, they're also doing the same thing:they're diversifying in their own specializations.

It's an oxymoron, really, but if you often have those snowballmoments, you understand what I mean.

So... what's your snowball moment?

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