Success With Style

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Success With Style

By Stephen Bucaro

People who dress frumpy at work may be more comfortable,
but they end up working for those who dress with style.
People like to dress with style because it makes them feel
good. When people feel good, they do better work and
interact more powerfully with other people.

Unfortunately, style is difficult to find in today's look-
alike manufactured world. Have you ever shopped for
clothing or accessories and found something that you might
have purchased if only the design was just a little
different? If you have an eye for style, you can profit
from the demand for stylish clothing and accessories.

Jill Edwards started out as a lab technician at a clam farm.
One day she decided to use her mother's sewing machine to
make handbags to give as gifts. Today she sells her limited
edition handbags on the Web for between $80.00 and $130.00.
visit http://www.lauraslids.com and click on the
"Collections" menu to see Jill's designs. When you order,
Jill handcrafts a bag specifically for you.

Laura Lynch feels that the pinnacle of style in women's
hats was during the period between 1920 and 1940. She bases
her hat designs on the styles of that period. Visit
http://jilledesigns.com and click on the "Gallery" menu to
view the stylish hats Laura sells for over $100.00. Click
on the "Materials" menu to learn how Laura constructs her
hats.

Rachel Park had the foresight to see that the time had come
to create something a bit off the beaten path for the male
population. In June 2001 she opened her own unique on-line
neck wear boutique. Visit http://rachelpark.com to see the
ties Rachel sells for between $15.00 and $40.00.

Tips for a handcrafted clothing and accessories Web site:

1. Don't think this business is for women only. Remember,
some of the top fashion designers in the world are men.

2. Even though you charge a premium price for handcrafted
products, does not mean you can't use templates and
fixtures to help automate the construction process.

3. Choosing a product for your business is only the first
step. You also need to create (or hire someone to create)
an attractive and functional Web site, and promote that Web
site. Your Web site should not be just a catalog of your
products. You also need to provide good content, like
Rachel's information that lets men choose a tie by shirt
color, and step-by-step instructions on how to tie a tie.
Good content is "food" for search engines.

Style is a rare commodity in todays look-alike manufactured
world. You can help people dress and feel good by providing
them with custom designed and crafted clothing and
accessories. In meeting the demand for style, you can make
the kind of profit that lets you live in style.
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